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Starbucks is making a change customers might not like
The Street
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5/30/2025
Starbucks is making a big change to its loyalty rewards program.
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Sports
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00:00
Starbucks is making yet another change. As CEO Brian Nickel continues to steer the company's
00:05
turnaround, he's now making a big change to the loyalty rewards program. Starting June 24th,
00:10
customers will no longer receive the 25-star bump they're accustomed to for using a personal
00:14
reusable cup for their drinks. They'll now receive double stars on their order, potentially
00:18
resulting in fewer stars and a longer wait time for rewards. Nickel hopes the rollback will
00:22
continue his efforts to help Starbucks increase its profits. Since taking over in August 2024,
00:27
Nickel has implemented a host of changes to try and win back customers. In an effort
00:32
to cut costs, Starbucks said it would cut roughly 30% of its menu and eliminate 1100 corporate
00:37
positions. The company also announced a new dress code for baristas. In its most recent earnings
00:42
report, Starbucks revealed same store sales dropped for the fifth consecutive quarter.
00:46
That'll do it for your daily briefing. From New York City, I'm Kelsey Barbario with The Street.
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