After an eight-year absence, Sunderland AFC has secured promotion back to the Premier League, defeating Sheffield United 2–1 in a dramatic Championship play-off final at Wembley.
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00:00After eight years' absence, Sunderland AFC has secured promotion back to the Premier League,
00:06defeating Sheffield United 2-1 in a dramatic championship play-off final at Wembley.
00:11This victory not only marks a significant sport and achievement,
00:15but also brings a financial windfall of at least £220 million to the club.
00:20This promotion is expected to have a positive impact on the local economy,
00:24boosting businesses and community morale in Sunderland and the surrounding areas.
00:28As the club prepares for its return to the top flight,
00:33all eyes will be on how they build on this success in the coming season.
00:37But what do you think?
00:39Yeah, it's great. It's like, yeah.
00:45How do you think it'll impact the city?
00:47I think it'll bring us all together again. It's like uniting it all and that, yeah.
00:53It's just up in it, up in the name and that, I reckon, yeah.
00:57Hey, Fenton, do you think they'll stay promoted once they're there?
01:00No.
01:01No.
01:01It feels very nice to have them back in the Premier League.
01:05I grew up with them in the Premier League, so like Barclays Premier League time,
01:09and I saw them get relegated and then relegated again,
01:11watching them slowly climb back up.
01:13So it's very nice to be able to see them in the Premier League again.
01:15So I'm hoping they'll stay up.
01:18I'm hoping they'll stay up because I think that will have more of an impact on the city
01:20with sort of investment coming in.
01:22Because I know the Premier League just having the TV rights brings a lot of money into the club
01:25and a lot of money into the city.
01:27So I'm hoping that brings money into the club and brings money into the city
01:31so it can sort of be re-established as a bigger city in the North East.
01:35Thank you so much.
02:05The club's absence from the Premier League had notable effects on Sunderland's economy and social fabric.
02:14Matchday revenues, which once provided a significant boost to local businesses,
02:19declined due to fewer top-tier fixtures.
02:22This reduction in income affected pubs, restaurants and hotels
02:25that relied on the influx of fans attending games.
02:30Additionally, the club's reduced profile led to fewer national and international
02:35visitors, impacting tourism and related sectors.
02:39However, Sunderland's promotion is expected to reverse some of these effects.
02:44The return to the Premier League is anticipated to increase matchday attendances,
02:48attract higher profile sponsorships and enhance the city's visibility on the national stage.
02:55Local businesses are likely to benefit from increased foot traffic on matchdays.
02:59The return to the сентils of the country's風ing blanc, but it's not the same way as well as the city's visibility on the national stage.
03:04We'll be looking at the trends of the sun that offers and main contact people's visibility to the right next week.
03:06I'll be looking at the next week.
03:07We'll see 처음 on the country's side one of the next week.
03:09The ocean's side two of the new cities, right?
03:10The ocean's side two of the również on the shore, right?
03:12The ocean's side one of the south, right?
03:14The ocean's side two of the mountains, right?
03:14Fielding in wind and the water, right?
03:16The ocean's side two of the ocean on the shore.
03:17The sea of the ocean's side two of the ocean's size.
03:19The ocean's side one of the boat's everywhere.