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How Narendra Modi changed Indian politics on camera | 26 May 2014 oath
India Today
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5/27/2025
On 26 May 2014, Narendra Modi took oath as PM—but this moment wasn’t just history, it was high-impact political theatre.
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00:00
Today is the first time I have preached on Pradhan Mantri.
00:10
26th May 2014, Rashtrapati Bhavan, the sun sets over Delhi's Raisina Hill
00:15
and India's politics walks into a new era.
00:18
Not with a manifesto, but with a camera ready oath and a global guest list.
00:23
Narendra Modi takes oath as India's 15th Prime Minister.
00:29
But this is no ordinary swearing-in.
00:32
It's the first time heads of SARK nations, Pakistan's Nawaz Sharif included,
00:36
are invited to the front row.
00:38
Over 4,000 guests attend. The visuals are calibrated.
00:41
This is not just politics, it's political theatre.
00:44
Choreographed? Yes, but also unprecedented in its scale.
00:56
Until now, Indian politics looked like it ran on jholas, slogans and press handouts.
01:01
Modi's arrival changed the visual language.
01:03
Campaigns started looking like product launches.
01:06
Rallies used 4K drones and rock concert sound systems.
01:09
Every speech was timed, subtitled and streamed.
01:12
The 56-inch chest wasn't just a metaphor, it was branding.
01:17
Modi was not the first to understand spectacle.
01:19
Indra Gandhi did it in the 70s.
01:21
Vajpayee had it in poetry.
01:23
But Modi made it repeatable, platform-friendly, name-ready.
01:27
He created the monthly Man Ki Baath, part address, part order diary.
01:31
He turned monuments into backdrops.
01:33
From Kedarnath Caves to Varanasi Ghats, every free mattered.
01:36
Post-2014, political communication moved online.
01:40
Modi became the first Prime Minister to use Twitter, Instagram, YouTube, Telegram, not just to inform, but to shape narrative.
01:47
His selfies with school kids, meditation clips, pariksha pe charcha, each part of a soft power ecosystem.
01:53
Even criticism became part of the story arc.
01:56
Since 2014, Indian politics have spoken in symbol and spectacle.
02:00
The Lotus proving on AI graphics.
02:03
The Modi jacket.
02:04
The walk on the Ganga bank.
02:05
The hug at a G7 summit.
02:07
All these say as much as bills passed or schemes launched.
02:11
Politics now lives in the scroll, not just the scroll of parliament.
02:14
So when Modi took oath on 26th May 2014, he wasn't just stepping into office, he was stepping into a lens.
02:20
And rewiring how India sees its leaders.
02:23
Politics did not just change, it started playing to camera.
02:26
I'm Manish Adhikari.
02:27
Thank you for watching the Culture Project and more.
02:29
I'm Manish Adhikari.
02:30
Thank you for watching the Culture Project and more.
02:33
Couple of them on 5th Mays.
02:35
Satsang with the Culture Project.
02:36
Four-day-n-one.
02:37
Four-day-n-one.
02:38
5.
02:39
A 4-day-n-one.
02:40
3.
02:41
Four-day-n-one.
02:42
7.
02:43
Two-day-none.
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5.
02:45
5.
02:46
Five-day-none.
02:47
6.
02:48
Six.
02:49
One.
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One.
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One.
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Eight.
02:53
Two.
02:54
One.
02:55
Two.
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Two.
02:57
Two.
02:58
Two.
02:59
Two.
03:00
Two.
03:01
Two.
03:02
Four.
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