How Narendra Modi changed Indian politics on camera | 26 May 2014 oath - video Dailymotion

India Today

On 26 May 2014, Narendra Modi took oath as PM—but this moment wasn’t just history, it was high-impact political theatre.

Transcript

00:00Today is the first time I have preached on Pradhan Mantri.

00:1026th May 2014, Rashtrapati Bhavan, the sun sets over Delhi's Raisina Hill

00:15and India's politics walks into a new era.

00:18Not with a manifesto, but with a camera ready oath and a global guest list.

00:23Narendra Modi takes oath as India's 15th Prime Minister.

00:29But this is no ordinary swearing-in.

00:32It's the first time heads of SARK nations, Pakistan's Nawaz Sharif included,

00:36are invited to the front row.

00:38Over 4,000 guests attend. The visuals are calibrated.

00:41This is not just politics, it's political theatre.

00:44Choreographed? Yes, but also unprecedented in its scale.

00:56Until now, Indian politics looked like it ran on jholas, slogans and press handouts.

01:01Modi's arrival changed the visual language.

01:03Campaigns started looking like product launches.

01:06Rallies used 4K drones and rock concert sound systems.

01:09Every speech was timed, subtitled and streamed.

01:12The 56-inch chest wasn't just a metaphor, it was branding.

01:17Modi was not the first to understand spectacle.

01:19Indra Gandhi did it in the 70s.

01:21Vajpayee had it in poetry.

01:23But Modi made it repeatable, platform-friendly, name-ready.

01:27He created the monthly Man Ki Baath, part address, part order diary.

01:31He turned monuments into backdrops.

01:33From Kedarnath Caves to Varanasi Ghats, every free mattered.

01:36Post-2014, political communication moved online.

01:40Modi became the first Prime Minister to use Twitter, Instagram, YouTube, Telegram, not just to inform, but to shape narrative.

01:47His selfies with school kids, meditation clips, pariksha pe charcha, each part of a soft power ecosystem.

01:53Even criticism became part of the story arc.

01:56Since 2014, Indian politics have spoken in symbol and spectacle.

02:00The Lotus proving on AI graphics.

02:03The Modi jacket.

02:04The walk on the Ganga bank.

02:05The hug at a G7 summit.

02:07All these say as much as bills passed or schemes launched.

02:11Politics now lives in the scroll, not just the scroll of parliament.

02:14So when Modi took oath on 26th May 2014, he wasn't just stepping into office, he was stepping into a lens.

02:20And rewiring how India sees its leaders.

02:23Politics did not just change, it started playing to camera.

02:26I'm Manish Adhikari.

02:27Thank you for watching the Culture Project and more.

02:29I'm Manish Adhikari.

02:30Thank you for watching the Culture Project and more.

02:33Couple of them on 5th Mays.

02:35Satsang with the Culture Project.

02:36Four-day-n-one.

02:37Four-day-n-one.

02:385.

02:39A 4-day-n-one.

02:403.

02:41Four-day-n-one.

02:427.

02:43Two-day-none.

02:445.

02:455.

02:46Five-day-none.

02:476.

02:48Six.

02:49One.

02:50One.

02:51One.

02:52Eight.

02:53Two.

02:54One.

02:55Two.

02:56Two.

02:57Two.

02:58Two.

02:59Two.

03:00Two.

03:01Two.

03:02Four.

How Narendra Modi changed Indian politics on camera | 26 May 2014 oath

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