Dal vintage al moderno, il Qatar sorprende con gioielli di lusso in vendita e in esposizione
Unisciti a Qatar 365 mentre il team esplora il settore della vendita al dettaglio di lusso del Qatar durante la 21ª edizione della Doha Jewellery and Watches Exhibition e ammira l'artigianato senza tempo esposto al Museo d’arte islamica di Doha, dove alcuni gioielli hanno una storia secolare.
In collaborazione con Media City
ALTRE INFORMAZIONI : http://it.euronews.com/2025/05/28/dal-vintage-al-moderno-il-qatar-sorprende-con-gioielli-di-lusso-in-vendita-e-in-esposizion
Abbonati, euronews è disponibile in 12 lingue.
Unisciti a Qatar 365 mentre il team esplora il settore della vendita al dettaglio di lusso del Qatar durante la 21ª edizione della Doha Jewellery and Watches Exhibition e ammira l'artigianato senza tempo esposto al Museo d’arte islamica di Doha, dove alcuni gioielli hanno una storia secolare.
In collaborazione con Media City
ALTRE INFORMAZIONI : http://it.euronews.com/2025/05/28/dal-vintage-al-moderno-il-qatar-sorprende-con-gioielli-di-lusso-in-vendita-e-in-esposizion
Abbonati, euronews è disponibile in 12 lingue.
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00:00Quattro è già un'estabilizzato markete in l'industria business in general
00:06e watchers e jewelry, of course, part of this luxury industry
00:09Middle East is an incredibly important market
00:12because of the passion, the knowledge, the history
00:14that really is born from the Middle East
00:16Luxury is a way of life here
00:19Hello, welcome to Qatar 365 with me, Adil Halim
00:26On this episode, we're back at the Doha Jewelry and Watches Exhibition
00:30The world-renowned luxury event has returned to Qatar for its 21st edition
00:35I'll explore how watches can be both functional and fashionable
00:39as I try on some of the most cutting-edge and high-end designs on the market
00:43But first, Ioana Hu's goes window shopping
00:46at some of the most established international jewelry brands
00:49It's glitz, it's glamour
00:53But above all, the Doha Jewelry and Watches Exhibition
00:56is a treasure trove of craftsmanship
00:58and some of the world's most dazzling designs
01:01Once a diamond in the rough, over the past two decades
01:04the prestigious event has grown into one of the most celebrated exhibitions in the market
01:08cementing Qatar's position as a luxury tourism destination
01:12The Doha Jewelry and Watches Exhibition hosts more than 500 brands from all around the world
01:19from about 32 countries
01:21And we are talking about Qatar
01:23We are talking about not only a destination attraction when it comes to the entertainment and festival
01:28but also we are talking about the luxury tourism
01:31We want to showcase the readiness of our infrastructure
01:35hosting such kind of a bigger project that definitely brings visitors
01:39and those who have the enthusiasts to learn more about the luxury that awaits them inside
01:44There are plenty of up-and-coming designers here hoping to bedazzle visitors
01:49and make a name for themselves in the jewellery industry
01:51But some of the biggest stands have been reserved for brands that have been around for decades
01:56and some even centuries
01:58One of the exhibition's crown jewels, the Tiffany & Co. Pavilion
02:04an American luxury jewellery house founded in 1837
02:08Middle East is an incredibly important market because of the passion, the knowledge, the history
02:13that really is born from the Middle East
02:16Luxury is a way of life here
02:17Tiffany & Co. has been a great part of it
02:20and it's a very important market to us because of the incredibly important clients that we have here
02:25So this is really about showcasing the best of what Tiffany & Co. has
02:29which are exceptional diamonds, colored gemstones and of course pearls
02:33The highlight of the Tiffany & Co. Pavilion is this display
02:36a collection of jewellery that is all about celebrating the natural heritage
02:40and pearl diving traditions of the Arabian Peninsula
02:44We are extraordinarily proud to be featuring some exceptional pearls
02:49that are really we're bringing back home
02:52They're from the Gulf, they're in incredible creations featuring diamonds
02:56inspired by the great Jean Schlumberger
02:58who's one of our iconic designers at Tiffany & Co.
03:01and really features incredible silver, near white, large, beautiful pearls
03:08that really highlight the unique nature of these beautiful gemstones
03:13While many of the exhibition's jewellery pieces are unique and exclusive
03:17the yearly event is accessible for all free of charge
03:20meaning that for five days visitors can come to admire the beauty on display
03:25at the Doha National Convention Center
03:27whether you're here to spend big or just have a little browse like me
03:35Now from an annual temporary exhibition to a permanent collection
03:38I've come to the Museum of Islamic Art to check out some extraordinary pieces of jewellery
03:43To help us understand the significance of these precious stones
03:46I sat down with Dr. Muniya Shekhab-Abudaya, Mia's Deputy Director of Curatorial Affairs
03:52Some of those daggers, and that's the finial
03:56Dr. Muniya, the museum hosts an expansive jewellery collection
04:00with pieces that come from all over the world
04:02In terms of numbers, how many pieces do you have here and where do they come from?
04:06So, the Museum of Islamic Art holds a collection of approximately 500 jewellery pieces
04:12which is actually a fairly small part of the collection
04:15if we think of the total number being approximately 12,000 pieces
04:20On display, there's around 150 pieces of jewellery
04:24from Morocco, Spain, all the way to Southeast Asia, Indonesia, the Philippines even
04:31So, it really shows the diversity of pieces that are being produced in the Islamic world
04:37from the 9th century all the way to the 20th century
04:42So, it's a wide range of the Islamic world
04:44Are there some commonalities or stark differences you see when you kind of compare the pieces?
04:49There's actually a lot of differences
04:51because it shows that there's a syncretism between indigenous techniques
04:59and any of the jewellery that would have been already produced in specific regions of the Islamic world
05:07and how it's been reused and refined in the Islamic period
05:13So, for example, if we look at Spanish jewellery from the medieval period
05:17it shows very much an influence of what was produced in Europe
05:22and same in Indonesia, for example, you have a lot of use of techniques that already belong to Southeast Asia
05:30and to Indonesia in particular in previous periods
05:34before Islam was introduced in these regions
05:37So, some of the pieces come from the Islamic world from the 8th to the 13th century
05:41around the time when Iran was expanding its political influence and becoming a key player
05:46How did this influence Iranian art?
05:49The 8th to the 13th century was a very pivotal period for not just Iran
05:55but also Iran and Central Asia in terms of jewellery making
05:59and I would say that it's very close to what has been produced in Egypt and Syria
06:04between the 9th and 12th century in terms of techniques at least
06:09because they would have been using some of the antique techniques
06:13but would have refined them
06:15So, you find a lot of gold that would have been used at that time
06:19with a little bit of enameled metal work as well
06:23which would have been combined with precious stones and jewellery making
06:27So, of course, this is the medieval period for the entire Islamic world
06:33is a time when the techniques and the production of jewellery has been very influential
06:42I would say for the later centuries
06:44Now, we're in the South Asian gallery
06:46One of the most famous pieces here is the Varanasi style diamond necklace
06:50Varanasi necklace has been done in North India
06:53It's really representative of South Asian jewellery during the Mughal period
06:58So, it is set with very precious stones including diamonds
07:02and diamonds were really part of the production in India
07:07In general, South Asia has been very prolific in jewellery making
07:14using precious materials such as jade
07:17that would have come from China and Eastern Asia
07:20They would have been using as well emeralds that come from Colombia
07:24that were coming from through the Portuguese trade
07:27and later on with the British trade
07:29And then you have the use of spinels
07:31We have a few pieces here in this gallery
07:33which people confuse with rubies
07:36because they are a bit red
07:38but they are actually pinkish red
07:40They're not exactly as red as rubies
07:43And spinels would have come from present-day Bangladesh
07:46or present-day Sri Lanka
07:48which were also somehow part of South Asian dynasties
07:52and so this would have been traded into present-day India
07:57to make those jewellery pieces
08:02The hope is by hosting a platform
08:04where a diverse range of exhibitors are under one roof
08:07Qatar will continue to establish itself
08:09as a leading destination for luxury shopping
08:12I got a chance to check out some incredible timepieces on display
08:16For Maha Al Ferdan, the Doha Jewelry and Watches exhibition
08:20has a special place in her heart
08:22She fondly remembers visiting every year as a child
08:26The exhibition is, quite literally, part of the family business
08:30And now, so is she
08:32Since I was a kid, they've been bringing us every year
08:36I was young and I would come, I would come walk around
08:40see the jewellery since I was younger
08:42And my cousins, my siblings as well
08:46So every year, we learn more, we know more, we understand it more
08:50And finally this year, I joined the family business
08:54Along with four of her cousins, Maha is part of the third generation of Al Ferdans
08:58bringing an injection of youth to the company
09:01And what better place to leave their mark on the legacy brand
09:05than at an international exhibition
09:07And it started 20 years ago
09:09when my grandfather, Hussein Al Ferdan
09:11decided that he wanted to have a showcase
09:13to show the diamonds, the jewellery
09:16And so every year, we're here
09:19we have one of the biggest pavilions
09:21actually in the Doha Jewelry Watches exhibition
09:25And we show all the brands that are under Al Ferdan Jewellery
09:30There are more than 500 brands from 30 countries represented at this exhibition
09:35This is the 13th straight year Ayd Adwan has been coming to the DJWE
09:41on behalf of 140-year-old Swiss luxury watch brand, Breitling
09:45The Middle East region is a very important region for Breitling globally
09:50And Qatar is one of the most important markets for us here
09:54And this is one of the reasons why we are coming here
09:57Of course, to meet with our local retail partner
10:00And in the same time, to meet all our clients
10:03Our friend of the brand, our partners here in the country
10:09Aydwan remembers the exhibition's early days
10:12He's seen significant growth in the size and scope
10:15of what he calls a global gathering
10:17It was a smaller and less brand
10:19And as we said before, Qatar become more and more destination for luxury brands
10:24And we see the growth of the exhibition
10:26We see a lot of new brand which myself even I don't know
10:29So it's good chances for us, as I said, to show our product
10:33But also to learn about the watch and jewelry industry in general
10:37Another Swiss luxury watch manufacturer on full display here is IWC Schaffhausen
10:44Originally founded as the International Watch Company
10:47The brand has been around since 1868
10:50More than 150 years
10:52And since then we are very well known for being engineers of time
10:58And also for our craftsmanship and for our innovation
11:03For many international brands, this exhibition not only allows them to showcase their luxury craftsmanship to their Gulf clientele
11:10But also to foster a growing cultural exchange
11:13Our presence in the region is extremely important for us
11:16And Qatar is one of the most key countries in the region
11:20And of course we want to spread the world
11:23But we want to show also the region how much it is important for us at an international level
11:33From glitzy jewels to elegant time pieces
11:38We hope you enjoyed discovering how the luxury retail sector continues to grow in Qatar
11:43From here at the 21st Doha Jewelry and Watches exhibition
11:47But that's all the time we have for now
11:49For more check out Euronews.com and connect with us through our hashtag
11:52Thanks for watching and we'll see you next time on Qatar 365