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  • 28/05/2025
Designs éblouissants : Bijoux au Qatar

Rejoignez l’équipe de Qatar 365 et explorez le secteur de la haute joaillerie dans le pays lors de la 21e édition du Salon de la bijouterie et de l'horlogerie de Doha, et admirez le savoir-faire intemporel exposé au Musée d'art islamique du Qatar, où certains bijoux datent de plusieurs siècles.

En partenariat avec Media City

LIRE L’ARTICLE : http://fr.euronews.com/2025/05/28/designs-eblouissants-bijoux-au-qatar

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00:00Bonjour et bienvenue à Qatar365 avec moi, Adil Halim.
00:26On this episode, we're back at the Doha Jewelry & Watches Exhibition.
00:31The world-renowned luxury event has returned to Qatar for its 21st edition.
00:36I'll explore how watches can be both functional and fashionable
00:39as I try on some of the most cutting-edge and high-end designs on the market.
00:44But first, Ioana Hu's goes window shopping at some of the most established international jewelry brands.
00:51It's glitz, it's glamour, but above all, the Doha Jewelry & Watches Exhibition
00:56is a treasure trove of craftsmanship and some of the world's most dazzling designs.
01:01Once a diamond in the rough, over the past two decades,
01:04the prestigious event has grown into one of the most celebrated exhibitions in the market,
01:09cementing Qatar's position as a luxury tourism destination.
01:13Doha Jewelry & Watches Exhibition hosts more than 500 brands from all around the world,
01:19from about 32 countries.
01:21And when we are talking about Qatar, we are talking about not only a destination attraction
01:26when it's come to the entertainment and festival, but also we are talking about the luxury tourism.
01:30We want to showcase the readiness of our infrastructure,
01:34hosting such kind of a mega-project that definitely brings visitors and those who have the enthusiasts
01:40to learn more about the luxury that awaits them inside.
01:44There are plenty of up-and-coming designers here hoping to bedazzle visitors
01:49and make a name for themselves in the jewelry industry.
01:51But some of the biggest stands have been reserved for brands that have been around for decades
01:55and some even centuries.
01:59One of the exhibition's crown jewels, the Tiffany & Co. Pavilion,
02:04an American luxury jewelry house founded in 1837.
02:08Middle East is an incredibly important market because of the passion, the knowledge,
02:12the history that really is born from the Middle East.
02:16Luxury is a way of life here.
02:18Tiffany & Co. has been a great part of it and it's a very important market to us
02:22because of the incredibly important clients that we have here.
02:25So this is really about showcasing the best of what Tiffany & Co. has,
02:29which are exceptional diamonds, colored gemstones and, of course, pearls.
02:34The highlight of the Tiffany & Co. Pavilion is this display,
02:36a collection of jewelry that is all about celebrating the natural heritage
02:41and pearl diving traditions of the Arabian Peninsula.
02:45We are extraordinarily proud to be featuring some exceptional pearls
02:49that are really we're bringing back home.
02:53They're from the Gulf.
02:54They're in incredible creations featuring diamonds,
02:57inspired by the great Jean Schlumberger,
02:59who's one of our iconic designers at Tiffany & Co.
03:01company and really features incredible silver, near-white, large, beautiful pearls
03:08that really highlight the unique nature of these beautiful gemstones.
03:13While many of the exhibition's jewelry pieces are unique and exclusive,
03:17the yearly event is accessible for all free of charge.
03:21Meaning that for five days, visitors can come to admire the beauty on display
03:25at the Doha National Convention Center,
03:27whether you're here to spend big or just have a little browse, like me.
03:35Now, from an annual temporary exhibition to a permanent collection,
03:39I've come to the Museum of Islamic Art to check out some extraordinary pieces of jewelry.
03:43To help us understand the significance of these precious stones,
03:46I sat down with Dr. Munia Shekhab-Abudaya,
03:50Mia's Deputy Director of Curatorial Affairs.
03:53Some of those daggers, and that's the finial.
03:57Dr. Munia, the museum hosts an expansive jewelry collection
04:00with pieces that come from all over the world.
04:03In terms of numbers, how many pieces do you have here,
04:05and where do they come from?
04:06So, the Museum of Islamic Art holds a collection
04:09of approximately 500 jewelry pieces,
04:12which is actually a fairly small part of the collection.
04:15if we think of the total number being approximately 12,000 pieces.
04:21On display, there's around 150 pieces of jewelry,
04:25from Morocco, Spain, all the way to Southeast Asia, Indonesia, the Philippines even.
04:32So, it really shows the diversity of pieces
04:35that are being produced in the Islamic world,
04:37from the 9th century all the way to the 20th century.
04:43So, it's a wide range of the Islamic world.
04:45Are there some commonalities or stark differences
04:48you see when you kind of compare the pieces?
04:50There's actually a lot of differences,
04:52because it shows that there's a syncretism
04:56between indigenous techniques
04:59and any of the jewelry that would have been already produced
05:05in specific regions of the Islamic world,
05:07and how it's been reused and refined in the Islamic period.
05:14So, for example, if we look at Spanish jewelry from the medieval period,
05:18it shows very much an influence of what was produced in Europe.
05:23And same in Indonesia, for example,
05:25you have a lot of use of techniques
05:27that already belong to Southeast Asia
05:30and to Indonesia in particular in previous periods,
05:34before Islam was introduced in these regions.
05:37So, some of the pieces come from the Islamic world from the 8th to the 13th century,
05:41around the time when Iran was expanding its political influence
05:44and becoming a key player.
05:47How did this influence Iranian art?
05:49The 8th to the 13th century was a very pivotal period
05:54for not just Iran, but also Iran and Central Asia
05:57in terms of jewelry making.
06:00And I would say that it's very close
06:02to what has been produced in Egypt and Syria
06:05between the 9th and 12th century,
06:08in terms of techniques at least,
06:10because they would have been using some of the antique techniques,
06:14but would have refined them.
06:15So, you find a lot of gold that would have been used at that time
06:19with a little bit of enameled metal work as well,
06:24which would have been combined with precious stones and jewelry making.
06:28So, of course, this is the medieval period
06:31for the entire Islamic world
06:33is a time when the techniques
06:37and the production of jewelry
06:39has been very influential, I would say, for the later centuries.
06:44Now, we're in the South Asian gallery.
06:46One of the most famous pieces here
06:47is the Varanasi-style diamond necklace.
06:51Varanasi necklace has been done in North India.
06:53It's really representative of South Asian jewelry
06:57during the Mughal period.
06:59So, it is set with very precious stones,
07:01including diamonds,
07:03and diamonds were really part of the production in India.
07:08In general, South Asia has been very prolific in jewelry making,
07:14using precious materials such as jades
07:17that would have come from China and Eastern Asia.
07:21They would have been using, as well,
07:22emeralds that come from Colombia
07:24that were coming from through the Portuguese trade
07:27and later on with the British trade.
07:30And then you have the use of spinels.
07:32We have a few pieces here in this gallery
07:34which people confuse with rubies
07:36because they are a bit red,
07:38but they are actually pinkish red.
07:41They're not exactly as red as rubies.
07:44And spinels would have come from present-day Bangladesh
07:46or present-day Sri Lanka,
07:48which were also somehow part of South Asian dynasties.
07:52And so, this would have been traded
07:54into present-day India
07:57to make those jewelry pieces.
07:59The hope is by hosting a platform
08:04where a diverse range of exhibitors are under one roof,
08:07Qatar will continue to establish itself
08:09as a leading destination for luxury shopping.
08:12I got a chance to check out
08:13some incredible timepieces on display.
08:17For Maha Al-Fadhan,
08:19the Doha Jewelry and Watches exhibition
08:20has a special place in her heart.
08:23She fondly remembers visiting every year as a child.
08:26The exhibition is, quite literally,
08:29part of the family business.
08:31And now, so is she.
08:32Since I was a kid,
08:34they've been bringing us every year.
08:37I was young and I would come,
08:38I would come walk around,
08:41see the jewelry since I was younger.
08:43And my cousins, my siblings as well.
08:47So every year, we learn more,
08:49we know more, we understand it more.
08:51And finally this year,
08:53I joined the family business.
08:54Along with four of her cousins,
08:57Maha is part of the third generation of Al-Fadhan
08:59bringing an injection of youth to the company.
09:02And what better place to leave their mark
09:04on the legacy brand
09:05than at an international exhibition?
09:07And it started 20 years ago
09:09when my grandfather, Hussein Al-Fadhan,
09:11decided that he wanted to have a showcase
09:13to show the diamonds, the jewelry.
09:16And so every year we're here,
09:19we have one of the biggest pavilions,
09:21actually, in the Lohad Jewelry Watches exhibition.
09:25And we show all the brands
09:29that are under Al-Fadhan jewelry.
09:31There are more than 500 brands
09:33from 30 countries represented at this exhibition.
09:36This is the 13th straight year
09:38Ayd Adwan has been coming to the DJWE
09:41on behalf of 140-year-old Swiss luxury watch brand,
09:45Breitling.
09:45Middle East region is very important region
09:48for Breitling globally.
09:51And Qatar is one of the most important markets
09:53for us here.
09:54And this is one of the reasons
09:56why we are coming here,
09:58of course, to meet with our local retail partner
10:00and in the same time to meet all our clients,
10:04our friend of the brand,
10:05our partners here in the country.
10:10Aydwan remembers the exhibition's early days.
10:12he's seen significant growth in the size and scope
10:15of what he calls a global gathering.
10:17It was a smaller and less brand.
10:20And as we said before,
10:21Qatar become more and more destination
10:23for luxury brands.
10:25And we see the growth of the exhibition.
10:27We see a lot of new brands,
10:28which myself even, I don't know.
10:30So it's good chances for us,
10:32as I said, to show our product,
10:34but also to learn about the watch
10:36and jewelry industry in general.
10:38Another Swiss luxury watch manufacturer
10:40on full display here is IWC Schaffhausen.
10:45Originally founded as the International Watch Company,
10:48the brand has been around since 1868.
10:51More than 150 years.
10:53And since then,
10:55we are very well known
10:56for being the engineers of time
10:59and also for our craftsmanship
11:02and for our innovation.
11:03For many international brands,
11:05this exhibition not only allows them
11:07to showcase their luxury craftsmanship
11:09to their Gulf clientele,
11:10but also to foster growing cultural exchange.
11:14Our presence in the region
11:15is extremely important for us.
11:17And Qatar is one of the most key country
11:20in the region.
11:21And of course,
11:22we want to spread the world,
11:24but we want to show also the region
11:26how much it is important for us
11:28at an international level.
11:30From glitzy jewels to elegant timepieces,
11:38we hope you enjoyed discovering
11:39how the luxury retail sector
11:41continues to grow in Qatar
11:43from here at the 21st Doha Jewelry
11:46and Watches Exhibition.
11:47But that's all the time we have for now.
11:49For more, check out Euronews.com
11:50and connect with us through our hashtag.
11:52Thanks for watching,
11:53and we'll see you next time on Qatar 365.

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