Notable hip-hop star and music producer David Banner joins Jabari Young at the Nasdaq MarketSite on The Enterprise Zone to discuss his transition from the music industry to becoming the CEO of his multimedia marketing firm, A Banner Vision. In the interview, Banner shares insights about investing over $500,000 into a music project, collaborating with Disney to gain access to its Cinderella catalog, and his experiences in the film industry.
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MusicTranscript
00:00The Source magazine wrote a, I believe it was the Source, wrote an article that that revolution commercial that I did for Gatorade,
00:08it said one of the most revolutionary artists or rappers that have ever came out, his most revolutionary piece came from a Gatorade commercial.
00:18So the freedom that I ended up being able to get because of a mentor like Jimmy Smith, who at the time was at Chiat Day,
00:24I'll never forget this, you're going to laugh at this, we walked into a meeting with some PepsiCo higher ups.
00:31I remember the story.
00:32And Jimmy Smith said, this guy knows what he's doing, leave him alone.
00:36Because they get rap and they don't want to tell us what to do with rap and we're supposed to be the geniuses in it.
00:41So Jimmy Smith walked out of the meeting with me and said, come on David Banner.
00:44We walked out, the door closed and he looked directly at me and said, you better know what you're doing.
00:49And I had never done a commercial in my life before.
00:52And by the grace of the most high, I guess I did know what I was doing.