Culture House CEO H.H. Princess Noura Bint Faisal Al Saud says there is “appetite” and “potential” among creatives in the fashion industry.
Onstage at the #FortuneMPW International Summit, she discussed how Saudi Arabia is becoming a global fashion hub.
Onstage at the #FortuneMPW International Summit, she discussed how Saudi Arabia is becoming a global fashion hub.
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00:00She reminded me of the program that we did back when I was at the Fashion Commission.
00:05And it was the first kind of initiative of its kind in Saudi.
00:09It was called the Saudi 100 Brands, which lives until today.
00:13So I remember when we first did it, the amount of creatives that applied.
00:17So in my database, we had 500 designers.
00:21The applications we received were more than 1,300.
00:25So that tells you the appetite that's out there
00:27and the potential of the creative industry, specifically when it comes to fashion.
00:30You start it with the infrastructure and you build it right
00:33and then you let these kind of programs really move forward
00:37in the sense that supporting even more talent,
00:40making sure they're being mentored, exposing them,
00:42making them understand how business structures should be done,
00:46specifically when it comes to the creative world.
00:48You can be a creative, but you also need support in knowing
00:51what does it mean to create a business around your creativity.