Nike shares climbed in after-hours trading Wednesday after reports confirmed the brand will once again sell products on Amazon.com, ending a six-year break. According to The Information, Amazon will begin offering Nike goods sourced directly from the company, marking a shift from Nike’s previous strategy to sell exclusively through its website. The move could expand Nike’s e-commerce reach as the company seeks to reverse its stock decline, down roughly 20% year-to-date. In a related report, Front Office Sports said Nike plans to raise prices on select shoes and apparel over $100. The stock rose 2.39% in after-hours trading, according to Benzinga Pro.
