Adidas AG reported an operating profit in the fourth quarter, rebounding from a loss the prior year, and exceeded its full-year profit forecast with €1.3 billion. The company's stock surged over 6% in early Frankfurt trading and has climbed 50% in the past year. CEO Bjorn Gulden’s strategy to refocus on core sportswear and retro sneaker lines has bolstered investor confidence. An analyst noted growth in North America, while another raised the company's stock price target. Adidas aims for double-digit sales growth and increased operating profit with final results and 2025 guidance due March 5.
