The new Alfa Romeo 33 Stradale was created to celebrate an icon and, at the same time, to mark a new chapter in the legendary history of the Italian global brand. To discover its most authentic essence, a small selection of experts has been invited to the iconic Balocco track to enjoy an immersive experience and discover all the secrets of the new Alfa Romeo custom-built car. This closes a circle that, in just two years, has taken this Italian masterpiece from a blank sheet of paper to the track, combining Heritage and the future of the Alfa Romeo brand. Made in only 33 unique units, the new 33 Stradale pays homage to its 1967 forerunner – the car considered by many to be one of the most beautiful ever – and provides the most exciting driving experience for a very small circle of enthusiasts who have believed in the project since the outset.
What follows is a story in pure Alfa Romeo style, where each section is a stage in a journey made up of beauty and innovation. Goals that confirm the formal excellence and conceptual strength of a project now acknowledged as one of the most significant expressions of contemporary automotive design. Specifically, the first three sections provide an account of the salient features of the immersive experience enjoyed between Balocco, Turin and Arese. It begins with the dynamic testing of the “00 prototype” at the Balocco Proving Ground, where the event participants tested firsthand the car’s extraordinary technical and performance qualities. They were then given the opportunity to configure their ideal car in the “Bottega Alfa Romeo,” replicating the customer experience together with the brand’s designers, engineers and historians before seeing their dream come true. Finally, part 3 of the event consisted of an in-depth overview of the production process. Carried out in conjunction with Carrozzeria Touring Superleggera, it is a one-off process anywhere in the world that combines the utmost in artisanship and innovation.
