Newcastle United announced recently that they would be changing the iconic crest that has been in use for almost four decades. There have been mixed reviews from fans.
00:00Newcastle United Football Club has announced plans to redesign its iconic crest ahead of the 2026 and 2027 season.
00:08The decision marks a significant moment in the club's history as the current badge has remained unchanged for nearly four decades.
00:15The crest, introduced in 1988, is widely recognised by fans around the world and has become a strong symbol of the club's identity.
00:25However, Newcastle United says that while the current badge holds deep emotional value, it was created in a different era and no longer functions effectively in today's digital first world.
00:38In a statement released by the club, officials said, as our club grows on the global stage, the symbol that represents us needs to keep pace.
00:47It needs to show up clearly and confidently across everything, from kits to screens to merchandise.
00:54While we love our crest and everything it stands for, it was created in a different time.
00:59Its intricate design doesn't always translate well in today's digital world.
01:04And it's difficult to reproduce it clearly and consistently.
01:08The club says it is not abandoning its past, but instead looking to evolve in a way that honours it.
01:14To support this, Newcastle United launched a consultation process to gather opinions from the people who matter most, the fans.
01:22Season ticket holders and club members were invited to take part in a survey.
01:27The survey asked supporters what they believe should be preserved in any potential redesign and what elements they feel could be refreshed.
01:35The preferred direction outlined by the club is what they're calling Refine and Revive, a minimal update that maintains the spirit and recognisable features of the existing badge, while making it more versatile and digitally friendly.
01:48Newcastle also scheduled a fan consultation workshop, held both in person at St. James's Park and online, offering supporters the chance to hear more about the reasoning behind the update and to share their thoughts directly.
02:03A second stage of consultation is expected to follow, during which fans will be able to choose from a selection of proposed design options.
02:12That timeline along with further details will be announced in due course.
02:16Reaction among supporters has been mixed. Some fans say a modern update is a logical step as the club seeks to compete more visibly on a global scale.
02:25Others, however, believe the current crest should remain untouched. Here's what some of you think.
02:34No. I think it's really beautiful. It's really important to acknowledge the history. It's got such a big character, Newcastle, in terms of shipyards and identity and all that sort of stuff.
02:46It's a shame to throw it all out, I think. I'm quite neutral on that one, but I do appreciate the heritage of the club. However, we're living in changing times.
