Retail expert Amna Khan says she believes Marks and Spencer customers will, in the long term, stick with the company as “trust can be rebuilt”. The British shop says the disruption caused by the cyber-attack could continue until July. Report by Blairm. Like us on Facebook at http://www.facebook.com/itn and follow us on Twitter at http://twitter.com/itn
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00:00Consumers vote with their wallets and shop with their feet and they will go to
00:04other stores to experience other things because they might feel a bit more
00:07vulnerable right now but what we know that once trust is damaged and trust is
00:14tested trust can be rebuilt but it's about how they manage that rebuilding
00:19process it's going to be a lot easier with consumers that have long-standing
00:23relationships and loyalty to Marks and Spencers versus consumers who have got a
00:29very new journey or early starters with them in their relationship and they
00:33might take a little bit more time but long term Marks and Spencers have tried
00:38their best to deal with a crisis and I think that the consumers are generally
00:42sympathetic towards them because Marks and Spencers is considered as a British
00:47heritage brand that consumers like love and did trust and will trust once again