00:00But who's really watching the Discovery content, they were going on to Max to see the HBO content, and that was a real issue.
00:07And so the execs at Warner Brothers Discovery finally came around after two years and said, you know what we should do?
00:12We should rename Max HBO Max.
00:16And so here we are, what's old is new again, deja vu all over again, put it however you want, we're back where we started.
00:23And it's not such a big surprise because right now Warner Brothers Discovery has discovered that they can't compete with Netflix.
00:30Netflix wants to be all things to all people, whereas Warner Brothers Discovery now realizes the way to position HBO Max, as it's being rechristened.
