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00:00Good SEO means forgetting SEO and concentrating on your user.
00:10It also means forgetting SEO insofar as you're going to be trying to merge your different marketing strategies to create one bigger approach.
00:19It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer.
00:31Stop thinking in terms of SEO and social media marketing and instead think about your SEO in terms of content marketing.
00:39Regardless of your strategy, there is no doubt that content is absolutely the most important asset when it comes to attracting traffic and impressing Google.
00:50But just what is content marketing?
00:55Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages.
01:04While this is a powerful and useful effect, though, it's actually only one part of what content marketing is all about.
01:13At the same time, content marketing is about building a relationship on your site and ensuring that people begin to trust what you have to say.
01:22It means demonstrating your knowledge and point of view to the point where people seek you out as an authority.
01:28Once you get to that point, you'll be considered an expert in your field and you'll be able to greatly influence your audience, possibly influencing their buying behavior.
01:39So, how do you get to this point?
01:41Well, the key is to think about the sites and blogs that have influenced you over the years and the ones you read regularly.
01:49This isn't about building trust with Google, but rather it's about building trust with your readers so they want to keep coming back.
01:59The main thing normally is delivering value.
02:03Each post you create for your blog should provide some useful and or interesting information that is actionable.
02:11At the same time, it should offer something that isn't available elsewhere and it should be in-depth and comprehensive.
02:18This differentness is incredibly important and is something that all too frequently gets overlooked.
02:24If you're trying to stand out in a crowded niche, say the fitness niche, then it's not enough to simply write posts on how to get abs or how to lose weight.
02:34There are countless articles out there with the exact same title and subject matter.
02:39Instead, you need to concentrate on offering something that will be different, which might mean writing about an entirely new training method, or it might mean writing about something that examines the psychological motivation to train.
02:53Always ask yourself, would you read that content?
02:59Meanwhile, you need to be consistent in posting this kind of content and you need to be smart with your branding.
03:05Your brand needs to evoke your mission statement and your ethos.
03:10People should know from your website design and logo alone exactly what kind of subject matter you're likely to deal in and what they can expect from your site.
03:19This is also how you can build brand recognition and a consistent image across different forms of marketing, including on different forms of social media.
03:29Write for a specific type of person and try to make your brand into a movement with a clear objective.
03:35That way, people can actually get excited about you and will really get behind what you're trying to do.
03:41But the main goal is to offer consistent value and to become a source that people can start to trust.
03:49That way, when someone searches for an answer to a question, they might read your post and be impressed.
03:55If you then come up in the search results again, they might recognize you and be more likely to click your listing over the rest.
04:03Then they might decide to look around the rest of your content after they've been impressed a few times.
04:08Eventually, you'll become their go-to source for answers in your niche.
04:14Well done. You just won at content marketing.
04:18The key is to consistently deliver value so that people come to your site for answers.
04:24And this is also, ironically, what will get other good sites to link to your site.
04:30This is the perfect example of emergent SEO.
04:33In this case, you're working with Google by writing amazing quality content and Google is rewarding you.
04:40This is how you truly grow in an organic way.
04:44And content marketing like this also makes a lot of sense from a business perspective.
04:49That's because people will be much more likely to buy from you if they recognize, know and trust your brand.
