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  • 5/14/2025
Learn SEO or Search Engine Optimization for free in this detailed course or SEO Tutorial for Beginners by WsCube Tech. Starting from what is SEO and how it works, this free SEO course covers all aspects comprehensively.

Effective Search Engine Optimization is the secret behind ranking a website on the first page of Google for specific search queries or keywords. As every business has a website today, improving its ranking to bring potential customers and beat competitors is crucial. With the right SEO strategy, you can do that.

What is SEO and How Does it Work?

SEO stands for search engine optimization and it is the process of improving the ranking of a site on search engine result pages (SERP). For example, when people search for anything related to your business, you would want your site to appear first. This can be achieved with solid SEO.

If you want to learn SEO skills and understand how to improve website ranking on Google, then this search engine optimization tutorial for beginners is for you.


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Transcript
00:00Regardless of all the changes that have happened, it's still possible to separate our SEO into largely on-page and off-page.
00:13I'm going to talk about on-page now and off-page in the next video of this series, but both are important.
00:21On-page, of course, refers to all the strategies that you can use within your pages to get Google interested in your site.
00:28This begins with content, and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times.
00:37One of the first things you're going to need to do is to fill your site with great content and to use your keywords throughout.
00:45There's a fine line to be walked here. You need to repeat the phrase a few times to ensure that you create that association,
00:52but at the same time, you also need to make sure that you don't overdo it and thereby appear to be spamming.
01:00Too vague?
01:01Well, as I mentioned, it's now agreed that the optimum keyword density for on-site content is 1-2%.
01:09This means you can use your phrase once every 100-200 words, but you also need to use your common sense a little.
01:17Some keywords are easier to use in a natural manner than others, and making sure your content sounds natural should always be the number one concern.
01:27Some keywords will be hard not to repeat 100 times.
01:31Others will never feel that they can come up naturally.
01:34The user always comes first, so if you can't fit the keyword in naturally anywhere, then just forget it and use it in your image, alt text, etc.
01:46The length of your post is also an important consideration.
01:50Back in the days of spammy SEO, almost every post was about 500 words long.
01:56Today, you'll have the most success by writing posts that are longer and more in-depth.
02:01Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject.
02:06That's the kind of experience you should be delivering.
02:11This has another advantage because it means that you can repeat your keyphrase a lot more while keeping your density low.
02:18If you repeat your keyword 100 times and your content is 1,000 words long, then that's a 10% density.
02:25If your content is 5,000 words long, that's 2% density.
02:30Of course, 5,000 words is too long for most blog posts.
02:35Instead, the general consensus is that an ideal blog post will be somewhere in the region of 800 to 1,500 words.
02:43But again, remember that you serve your visitors first and foremost.
02:47These are the people that you want to impress, and that means you shouldn't worry too much about length.
02:53Do what comes naturally to your subject matter.
02:55Oh, and while you're at it, try to vary the length of your post a little.
03:00This again looks more natural and suggests to Google that you're not following a strict formula of any kind.
03:06At the same time, you also need to consider something called LSI, or Latent Semantic Indexing.
03:14This is basically a fancy term for how Google now understands the actual meaning, rather than just looking to match words.
03:23The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions.
03:30In short, don't just use the exact keyphrase, but be sure to use lots of relevant and related language.
03:37This is important, partly because it can prevent a mismatch between searches.
03:43If someone searches for a homonym like duck, how does Google know whether they mean the bird or the movement?
03:50Simple, by looking for related terms like duckling and feather, or perhaps dodge and dive.
03:56At the same time, the use of synonyms and related language again shows Google that there is a lot of content revolving around the same topic.
04:06It's not just a case of having mentioned the search term a few times in an otherwise irrelevant piece of writing.
04:12So, if you're writing about bicep workouts, then you need to make sure to include lots of related language,
04:18like arms, triceps, dumbbells, training, weightlifting, etc.
04:24Doing this will confirm the subject matter of your site and will look a lot more natural and useful than if you just used the phrase.
04:33And for the same reason, it can also be a good idea to use variations on your keyphrase and to have secondary search terms.
04:41For example, if your keyphrase is build massive arms, then you should also try to include the terms build big arms, build big biceps, get big biceps, etc.
04:55Google now knows that this means the same thing, but won't be as likely to penalise you for keyword stuffing.
05:02It also makes you look like a better writer for your visitors.
05:06Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content.
05:12You can see this yourself when you search Google.
05:16Search get big arms and many of the results that come up won't actually include those precise words.
05:23Likewise, linking out to relevant sources might help Google to better understand the topic of your pages and posts,
05:30while also demonstrating that you're trying to provide extra value to your visitors.
05:35On that same note, you should also look at rich snippets.
05:39Using structured data, you can highlight to Google certain key elements of your content,
05:46like recipes, dates, company names, scores, etc.
05:49This helps Google show some of that information in the SERPs, the search engine results pages,
05:56and thereby attracts more visitors to your site.
06:00There are plugins which will let you do this easily, or you can do it through meta tags.
06:04Either way, you'll use this to do things like highlighting the ingredients in a recipe,
06:10or the showtimes of a play, or the score in a review.
06:15This is important because it lets Google understand your content even better than it is already able to do.
06:21Google is no longer just a search engine, but rather an AI.
06:25This is the direction that Google is heading,
06:27and being able to understand and utilize this might just be the key to SEO success in the future.
06:34Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs.
06:43This way, if someone searches for a recipe,
06:46they'll be able to see the ingredients for your version before they even click on your link.
06:50This means your listing will take up more space and demonstrates the value of your site.
06:56In turn, this means you're going to attract more clicks than a site without that information.
07:00The next element of on-page optimisation is the site design itself.
07:08Using breadcrumbs, for instance, can help a lot,
07:10as can using alt tags for your images so Google knows what they are.
07:15More important is the actual function of your website.
07:19Does the page load quickly?
07:21Is it mobile-friendly?
07:23Mobile-friendliness in particular is something you absolutely cannot ignore today.
07:27In terms of the actual design and function of your website,
07:31the main goals are to ensure that your site will load quickly and that it will look great on mobile.
07:38Again, this helps to keep people on your site longer because it will be enjoyable for them to be there.
07:45Avoid using too many plugins, which will slow you down,
07:48and try not to inundate your visitors with adverts and popovers.
07:51Did you know that using light colours, like light blues,
07:56can actually help to keep people on the page longer by making them feel more relaxed?
08:01Consider this when picking your theme.
08:04Likewise, choose a theme that will adapt to the size of the display viewing it,
08:09and make sure you take advantage of things like caching to keep your site nippy.
08:13Themes that do this are called responsive,
08:17insofar as they respond to the shape and size of the display they're being viewed on.
08:22This works by removing certain elements, by rearranging menus, etc., and by shrinking images.
08:29Note that mobile-friendliness also means things like having large buttons,
08:33which are easier to click with a finger rather than a mouse,
08:36and avoiding mouse-over drop-down menus that, again, can't be operated on a mobile without a mouse.
08:42The best way to ensure that your website is responsive,
08:46that it looks the part, and that it will encourage the maximum engagement,
08:51is to use WordPress.
08:54WordPress is a CMS, that's Content Management System,
08:58that makes it incredibly easy to build a responsive website,
09:02and then add a custom theme that you've downloaded,
09:05either free or paid, or made yourself.
09:08Using WordPress removes much of the guesswork,
09:11and makes it very easy for you to implement new layouts,
09:14and even add things like rich snippets by downloading the right plugins.
09:19There's a massive online community to support your development,
09:23and the tool is used by many of the biggest sites on the net,
09:27meaning that it is a proven quantity as far as SEO goes.
09:31And you can find more here at wordpress.org.
09:35Seeing as WordPress is free,
09:37you're actually really making life harder for yourself
09:41by using anything other than it to build your website.
09:45Check your mobile friendliness on this site here,
09:48which is search.google.com
09:51As I mentioned, there are a few miscellaneous tips
10:18that can also help to improve your on-page SEO.
10:23For example, it's generally accepted
10:24that using copyright notices and legal disclaimers
10:28can be seen as a positive sign by Google
10:30that these will make your website look more professional
10:33and more like a real business.
10:36Think as well about how you're going to help Google
10:38find the content within your site.
10:41Having a sitemap can be very helpful for indexing, for example.
10:45And you need to avoid using images that have text in them
10:50and definitely avoid the use of Adobe Flash,
10:53seeing as Google is unable to read that type of copy.
10:57You can also insert your search terms into your site code
11:01by including in file names,
11:03the file name of an image, for example,
11:05and including it in the permalinks.
11:07Now, these are the URLs of specific pages,
11:10which should match the title of your posts.
11:12Then you have the behavior of your visitors.
11:17In other words, how long are your visitors staying on your page?
11:21Do they click a lot of internal links?
11:24Do they scroll down the page?
11:26Are they leaving comments?
11:29Google wants to see that your site is offering value to your visitors,
11:34and the best way they can do that
11:35is by looking to see if people are actually enjoying the content you've created.
11:40Your site design is all about getting your visitors
11:44to spend a long time on your page and then to interact with it.
11:49You can do this by using related posts
11:52and by making your comments section appear more interesting and easier to use.
11:57But you should also do it by simply ensuring that your site looks great,
12:02performs well, and is filled with interesting and relevant content.
12:05Try to avoid adverts or bad design elements
12:09that are going to instantly put people off
12:11and cause them to leave your website.
12:14Remember, Google wants to see that people are spending time on your website,
12:19and the best way you can ensure this happens
12:21is by making content that people want to read.
12:25Moreover, you need to ensure that content is presented
12:28in a way that encourages people to stick around.
12:31Forget dense blocks of text with no images.
12:35Instead, create content with lots of headers
12:38that's well spaced out and that uses large, beautiful pictures throughout.
12:43In terms of the actual writing,
12:46try to use a narrative structure where possible to really pull people in.
12:51Tell a story.
12:53Use cliffhangers and make it impossible for your visitors
12:55not to move down to the next line.
12:57Ultimately, it comes down to making sure
13:00you're providing the very best experience for your visitors,
13:04but doing so in such a way
13:06that Google can see and understand that that is the case.

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