ATM 2025: Los líderes del turismo abordan el clima, la tecnología y las estrategias de crecimiento

euronews (en español)

En este episodio de 'Focus', analizamos cómo el Arabian Travel Market 2025 está redefiniendo el turismo mundial a través de la sostenibilidad, la tecnología y una nueva y audaz visión de los viajes conectados y conscientes.

Transcript

00:00La industria conectada permite que la gente se mueva alrededor del mundo,

00:04experiencian nuevos destinos que nunca han ido a antes,

00:06aprender sobre nuevas culturas.

00:08Desde un punto de vista de industria,

00:09la oportunidad de conectar a nuevos clientes.

00:16En un mundo marcado por desgracia,

00:18climatización y expectativas de viajar,

00:21el mercado de viajes de 2025

00:23ofrece una visión comprensiva

00:25para la industria conectada y regenerada global.

00:30From the Pacific to the Adriatic,

00:31from coastal eco-resorts to AI-enhanced theme parks,

00:35travel leaders are here to reset the narrative

00:37and reimagine what the next decade looks like.

00:40Asir is one of the most iconic destinations

00:44within Saudi Arabia.

00:46It has coasts, it has plains,

00:51it has mountains, it has plateaus, it has deserts.

00:54A couple of years ago,

00:56the number of tourists in Asir were about just over 6 million.

00:59Last year, in 2024,

01:01it was just over 8 million.

01:04And I expect that number to go up.

01:06Asir, long a domestic retreat,

01:08is being elevated onto the world stage

01:10with over 11 billion euros of investment.

01:14Yet environmental protection

01:15is a core foundation for its development.

01:18We absolutely have to preserve these

01:21if we want to remain successful

01:23as a destination moving forward.

01:24So in the strategy that we put together,

01:26we have a whole pillar called planet

01:29dedicated to the preservation of the environment.

01:34It's a sentiment echoed in Abu Dhabi

01:36by leisure and destination creator Mirau.

01:382024 was an extraordinary year

01:41where we have broken all our records.

01:44We had more than 38 million visits to Yas Island,

01:47which that reflects 12% growth compared to 2023.

01:52One of our main goals on Yas Island and Saudi Yacht

01:54is to create unique and immersive experience

01:56for our customers.

01:57We use big data and machine learning

01:59to better understand customer behavior,

02:01better understand our existing data,

02:03capturing data,

02:04and based on that,

02:05we customize and tailor

02:07different and new experiences.

02:09Mirau's data-led approach

02:10is shaping the future of experience in Abu Dhabi,

02:13where AI and solar power

02:14are not only enhancing entertainment,

02:16but also driving climate-smart infrastructure.

02:20Dubai's refill and reuse water stations,

02:23along with citywide bottling initiatives,

02:25are being adopted across hotels

02:27as part of an effort to position itself

02:29as the region's most sustainable urban destination.

02:322024 compared to 2023,

02:36we've seen a 9% growth.

02:37We had about 18.7,

02:3918.72 million tourists that came into Dubai,

02:43and the first quarter of 2025

02:44already has been a strong year for us as well,

02:47with over 5.3 million tourists coming in,

02:49making about a 3% jump

02:51compared to the same period of time last year.

02:53We know that the avenues

02:54are not just about bringing in and building in

02:56and trying to attract more and more people

02:57to come and enjoy Dubai,

02:58but we need to make sure

02:59that it's also addressing

03:00a very big point for us

03:02and a very big topic for us as a city,

03:04which is sustainability.

03:05From Dubrovnik to Dalmatia,

03:07Croatia is among a wave of destinations

03:09focusing on regenerative tourism,

03:12a quality-over-quantity shift,

03:14gaining traction worldwide.

03:15Croatia has done a lot

03:17in terms of sustainability.

03:18We changed even the regulations,

03:21and we started to implement

03:23new destination strategy plans,

03:26which means that we are focused on three pillars

03:29of sustainability, ecological, economical,

03:32and, of course, social one.

03:34Artificial intelligence is no longer a backstage tool.

03:38It's reshaping how destinations predict demand,

03:40personalised experiences,

03:42and enhanced safety.

03:43From real-time data to predictive maintenance,

03:46AI is quietly powering the future of global tourism.

03:49We use a lot of new technology

03:51and we invest a lot of money in new technology.

03:54So, for us,

03:55I will give an example,

03:56CRM is critical for the business

03:59because we try to understand our customers

04:03the best possible way,

04:04and we want to understand

04:05what they want,

04:07what they don't want.

04:08Not only to get to know our customers

04:10in a better way,

04:11but also for maintenance,

04:13for instance,

04:14of the roller coasters,

04:16which, as you can imagine,

04:17is our priority.

04:18With strong ties to the Gulf,

04:20Malaysia is betting on ecotourism

04:22and heritage

04:23to lead its global campaign.

04:25And it's finding new traction

04:27in a more conscious travel economy.

04:29We are an ecotourism destination

04:31and we are also focusing

04:34on the community-based tourism.

04:37So, we are focusing now on sustainability

04:41and responsible tourism.

04:43As the tourism world resets its compass,

04:46ATM 2025 is a reminder

04:48that progress isn't just about moving faster,

04:50it's about moving forward,

04:52together and on purpose.

04:53With all this extraordinary to the market,

04:54we will be in order to objectives

04:57the best of all these opinions.

05:00Thank you very much for having us.

05:11Thank you.

05:13Thank you.

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