Cumbre Destination Europe: contra el turismo excesivo y a favor de una economía turística sostenible

euronews (en español)

11/2/2025

En la cumbre Destination Europe 2025, los líderes del sector y los responsables políticos discutieron soluciones para el turismo sostenible: abordaron la estacionalidad, el turismo excesivo y los desafíos ambientales a los que se enfrentan los principales destinos de Europa.

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00:00Europe runs historically in 6 months out of 12, and that means that in a very short period

00:11of time, there is masses of travelers from all around the world that visit this, the

00:16tiniest continent in the world, I think of the second smallest, that gets the highest

00:19number of visitors.

00:20We have to have dedicated line for financing in the tourism, because sustainability is

00:26costing.

00:27Europe remains the first tourist destination in the world, but to remain competitive, the

00:39continent must face many challenges.

00:41The sector of European tourism was gathered in Brussels for the Destination Europe Summit

00:462025, co-organized by Euronews and the European Travel Commission.

00:50If growth returns to its levels before the COVID-19 pandemic, professional and political

00:55politicians want to respond to the challenges of the moment, sustainable tourism.

01:25The political world emphasizes that sustainable tourism, one of the key themes of the event,

01:37must be based on three pillars, economy, environment and employment, and for that

01:42we need financial resources.

01:43It means that we are fighting with the over-tourism, we are fighting with seasonality, we are fighting

01:49with shortage of housing for the young families in the tourist destinations, we are fighting

01:56with climate changes, we have the problem with the local communities obviously.

02:00The European Commission emphasizes that 17 billion euros are transferred from the EU budget

02:06to member states for tourism.

02:07This envelope is added to that dedicated by the national authorities.

02:12One of the challenges raised during the first debate of this Destination Europe Summit is

02:17to limit the phenomenon of over-tourism.

02:19Questioned on the margins of this round table, Greek professionals believe that it is necessary

02:24to invest to convince tourists to leave the beaten path.

02:41The development plan is 90% from tourism industry, while other areas it's very low.

02:47So what we're trying to do as I said earlier, are trying to fix the infrastructure, re-brand

02:53those areas to make them accessible to tourism so we can bring their level up.

03:01Another development axis to facilitate access and travel is to extend the tourist season

03:07in Europe.

03:08The challenge is to be able to offer activities throughout the year for the benefit of all

03:14actors.

03:18It's very important to spread those tourism visitors across the year to make sure that

03:24communities and the hosts that are benefiting from this tourism and those visits can actually

03:31do that on a full year scale and not just in a short period.

03:34That creates crowd, creates impact, very negative impact on the ecosystem, the environment,

03:40the housing and everything else.

03:43The growth of sustainable tourism is inseparable from a more sustainable transport.

03:47The aviation sector is often outlawed, but it is through airports that 2.5 billion passengers

03:52arrived in Europe last year.

03:54One of the tracks mentioned during the event by the airports is misery, among others,

03:59on the multinodality to reduce their CO2 emissions.

04:12It usually contributes up to 50% of the emissions that are due to the airport operations.

04:17So it's very important for airports to be connected and well connected to the public

04:21transport network because that's where reducing emissions and becoming more efficient in accessing

04:26the airport.

04:28The participants at the Destination Europe Summit 2025 were able to share their experiences

04:33and their expectations for the sector.

04:36Many of them also consider it important to strengthen the European brand to highlight

04:41the assets and tourist diversity of the entire continent.

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