In this insightful episode, we discuss the critical intersection of Data Operations and Marketing Operations in associations. Mark Farmer, a seasoned consultant, shares his expertise on the challenges associations face, particularly with maintaining data hygiene, effective marketing strategies, and leveraging technology for growth. We dive deep into how associations can optimize their processes, improve CRM data, and adapt to evolving market needs to create impactful, sustainable programs.
Key topics covered:
Data hygiene and its impact on revenue
The importance of a strong CRM database
Defining Ideal Customer Profiles (ICP) and Total Addressable Market (TAM)
The evolving role of Marketing Operations in associations
Watch the full discussion for actionable insights on transforming marketing and data strategies for long-term success.
