Flower expert reveals which flowers you should buy mum for Mother's Day

Australian Community Media

Mother's Day will see an outpouring of love and spending, delighting both mums and retailers. While participation has declined, average spending has increased to $141 up from $102 last year. Andrew McFarland at the Sydney Flower Markets speaks about the demand for Mother's Day flowers. Vision courtesy: AAP

Transcript

00:00Mother's Day trading is always about triple trade so it's absolute chaos in

00:05here because they're trying to squeeze the same over triple the volume of

00:09flowers into the same gates as they usually have so everything gets very

00:12chaotic. Everyone buys flowers for their months of Mother's Day and our

00:16busy theory is the lead-up for Mother's Day's growers because we've got to get

00:20all the supplies out to the florist shops after the Lincoln and Vance so that

00:25they've got their flowers ready for the big goal. Mother's Day has always been

00:29about chrysanthemums and that's mainly because chrysanthemums in Australia

00:33naturally flower at that time of the year however with the diversity of flowers now

00:37the imports the ability to grow flowers out of season at Mother's Day now there's a

00:43huge range probably 50 times bigger than it was say 25 or 30 years ago because the

00:50diversity of flowers we have. At the moment we're in a what I would call a little bit

00:56of a tough time with mortgage rates of interest rates the economy is not

00:59as strong as it has been in the past however everyone's busy at the moment

01:03because everyone loves their mum but I believe it has impacted in particularly

01:08in the last financial year the ability to move the volume of flowers we have.

01:12Also the prices since COVID in transport have gone up through the roof and to grow

01:18and in labour so flowers are a fairly expensive item compared to what they were

01:23to say 20-25 years of that.

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