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  • 5/2/2025
The curtain is raised into the seldom seen world that surrounds the wine we drink. How many people understand how wine i | dG1fRkdQc0FRTnZNQkU
Transcript
00:00How many people understand how wine is produced?
00:07How it was grown?
00:09What goes on in the cellar?
00:11There's a gigantic disconnect.
00:13Do people know how wine is made?
00:15I don't think so, no.
00:16There's a lot more than just grapes.
00:18The history wars.
00:19The food.
00:20The cost.
00:21The ego.
00:22The point scores.
00:23Can there be any other business
00:24where there's so much bullshit?
00:26The veil is pulled over the consumer
00:29more than any other product.
00:30It's like a big mystery.
00:31Because there's no description.
00:32Is it really just grapes?
00:34Or there's other stuff in it?
00:35We've elevated wine up so high,
00:37we've made it intimidating.
00:39Wine is much more than wine.
00:41The most important is everything behind it.
00:46How much work you put into it,
00:48what you went through,
00:49how much you made,
00:50how much it cost,
00:51none of that matters.
00:52It all comes down to that one bottle
00:54that's in front of two people.
00:56The dinner they have,
00:57the sex they have,
00:58the fight they have,
00:59the memory they have.

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