Kendrick Lamar 'Peekaboo' Collaborator AZ Chike Says Gatorade Ad Was Lucrative

TMZ

Kendrick Lamar recently became the first musician ever to appear in a Gatorade commercial while using his own song "Peekaboo" as the soundtrack ... a fairly easy payday for AZ Chike, the song's costar!!!

Transcript

00:00Yo, what's up, Jack? How you doing?

00:04What's going on, brother? Good to see you.

00:06You know, you've been going crazy ever since the Kendrick album dropped.

00:10And Peekaboo was featured in the Gatorade commercial.

00:14Oh, yeah. How does that make you feel?

00:16Oh, man, it's great. It's a surreal feeling, you know?

00:20It came out of nowhere. I wasn't expecting that at all.

00:23Was that like one of the easiest checks you've ever made, you know?

00:26Uh, probably, yeah, yeah, yeah, yeah, yeah.

00:30But it's great, man. I get to, you know, see the song being played during the playoffs and shit like that.

00:35So, it's cool, man. I'm happy to see that.

00:37And I think Kendrick is the first rapper to be featured in a Gatorade commercial.

00:41Yeah, I've seen that. You know, you're a part of that.

00:43Nah, yeah, yeah. It's good to be on the right side of history, bro.

00:46Yeah, yeah, I've seen that. That shit is fire.

00:48I gotta ask, Gatorade, do they pay good? Do they pay well?

00:51They pay great.

00:53Great, man. It was a nice check.

00:55Shout out to Gatorade.

00:56Big bag energy.

00:57Yeah, yeah, yeah, yeah, for sure.

00:59I want to know, you know, you're now officially signed to Warner. Congratulations.

01:03Appreciate it.

01:04There's been a few artists, you know, like Isaiah Rashad, who's rocking both Warner and T.D.E.

01:08Bar.

01:09Any chance we see you linked with T.D.E. down the line?

01:11Uh, man, I already linked with T.D.E. Shout out T.D.E., man.

01:15Uh, the whole camp, so I'll talk, I just talk to Punch, you know what I'm saying?

01:19I'm gonna link with Punch eventually.

01:21Hell yeah, T.D.E., PG Lane, like, man, that's the whole team, you know what I'm saying?

01:25West Coast, like, most definitely.

01:26They killing right now, ain't they?

01:27Man, what? Top of the game, bro.

01:29Yeah.

01:30Being killing.

01:31I want to say, you know, some artists blew up after being featured on Kendrick's album.

01:35Yeah.

01:36You know, others not so much.

01:37Why do you think that is?

01:38Uh, man, you know, it's just being prepared, bro.

01:42And, you know, who take it serious and who don't, and you gotta know what you're getting yourself into, you know what I'm saying?

01:48Luckily for me, I was already prepared.

01:50I've been doing this for a long time, bro, you know what I'm saying?

01:53It wasn't too far-fetched.

01:55I had all my affairs in order.

01:57So, when it hit, I was ready.

01:59I was ready.

02:00I made sure it hit two times harder than what it was supposed to, so.

02:03And, just having the right people around you, bro.

02:05You know what I'm saying?

02:06So, you already had, you know, the music ready to keep the momentum going, keep the build off the hype.

02:10Yeah, yeah.

02:11I was already locked and loaded, bro.

02:12Everybody knows, you know, Kendrick is spontaneous and very private.

02:16So, even when he hit us up to do the feature, it came left field.

02:19Yeah.

02:20Nobody could have seen that coming.

02:21Yeah.

02:22Yeah.

02:23How was your, you know, kind of reaction to that moment?

02:25Ah, man.

02:26Going away, lost some words, but I was ready, though.

02:30You know what I mean?

02:31Yeah.

02:32I knew going in and doing that verse, be angry, say something crazy.

02:36You know what I'm saying?

02:37I was locked and loaded, though, for sure.

02:38Are you hoping he brings you out on the tour once he hits the L.A. date?

02:41Nah, for sure.

02:42He better bring me out every day.

02:43You want to come?

02:44You want to perform at, I think it's three dates?

02:45You want to perform at all of them?

02:46Yeah, I think we do like three days, bro.

02:48So, yeah.

02:49He better, what?

02:50Every day, I better be in that whole show.

02:52I'm going to be on the sidewalk, scissor, performing.

02:54I don't get no dance.

02:55Right, right.

02:56Yeah, yeah.

02:57Lastly, I'm going to let you go, but I got to ask you.

02:59Peekaboo is really, you know, taking over TikTok.

03:01Yeah.

03:02What's your favorite dance that you've seen so far with the song?

03:06Or is there one?

03:08My favorite dance?

03:09It probably has to be the one where they do the, hey, hey, hey, that's my bitch.

03:13But they like clip it and it's like stopping with their head outside.

03:16That's probably my favorite one.

03:17Or the one I just seen, it was like a black family on a boat and the white dude was dancing.

03:22He was going crazy.

03:23That was my favorite one right now, though, for sure.

03:25Have you done one, a TikTok to the song yet?

03:27I did do it.

03:28I did the one I just showed you.

03:29Okay.

03:30I did do it.

03:31I did do it.

03:32I did do it.

03:33Okay.

03:34So you've been participating in the fight too.

03:35I got to.

03:36I got to, man.

03:37I got to let me know.

03:38I got to put a face to the name, man.

03:39I'm part of one of the biggest moments in hip hop history.

03:40But a lot of people don't know my face.

03:42So I got to get out there.

03:43I got to partake in everything that calls for me.

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