The Evolution of Branding from 1950 to Today https://thetranscendent.org/fundamentals-of-brand-design
Summery
Television became the leading advertising medium after 1950, shifting focus to visual communication. Brands learned the importance of a consistent visual message to stand out, as exemplified by Volkswagen and Coca-Cola's iconic campaigns. The rise of the internet and social media has added complexity to branding, making a clear, unified message essential across various platforms.
