The Power of Icons in Branding: Understanding Symbols and Their Impact_English, #020

the TRANSCENDENT

The Power of Icons in Branding: Understanding Symbols and Their Impact_English, #020   https://thetranscendent.org/fundamentals-of-brand-design   https://www.youtube.com/watch?v=OvQAJ0p66bY        Summery,  Icon Design Guide: Creating Powerful Brand Symbols That Work   Learn essential icon design principles, from Nike swoosh to the Apple logo. Discover how to create memorable brand symbols that transcend cultures and build recognition over time.   Icons are powerful brand symbols that transcend cultures and languages. Successful icon design requires simplicity, clear symbolism, and consistent exposure over time. Examples like Nike's swoosh, Apple's logo, and CBS eye demonstrate how effective icons combine memorable design with brand meaning. The key is linking the symbol with the company name for years until recognition develops naturally.         🔗 Connect with The TRANSCENDENT:   🌍 Visit our Website: https://thetranscendent.org  👍Facebook: https://www.facebook.com/Transcendentofficials  🐦 X (Twitter): https://x.com/tttranscendent  ▶️ YouTube: https://www.youtube.com/@theTranscendent-official  ▶️ Rumble: https://rumble.com/c/c-6380966  🎵 TikTok: https://www.tiktok.com/@thetranscendent.org  🖼️ Behance: https://www.behance.net/thetranscendentorg         #thetranscendent #transcendentalmeditation #thetranscendentorg  #thetranscendent #transcendentalmeditation #livetranscendent  #BeTranscendent #gotranscendent #transcendentliving #transcendentmindset #TranscendentJourney #transcendentvibes #transcendentawakening #TheTranscendentWay      #Blog #Blogging #Article #Insights #Learning #Education #Tips #Guide #Explore #Discover #ReadNow #NewPost  #ValuableContent #ExpertAdvice #StayInformed #ExpandYourKnowledge #LearnSomethingNew #GoBeyond #DailyInspiration #ThoughtOfTheDay     #BrandingHistory #Branding #GraphicDesign #BrandStrategy #Marketing #LogoDesign #EmotionalConnection #BrandPromise #BrandReputation #BigIdea #CustomerLoyalty #DesignThinking #MarketingStrategy #BusinessIdentity #PublicPerception #BrandHealth #FundamentalsofBrandDesign  #CustomerService #BrandManagement     #howtoguide #tutorial #diyprojects #instructionalvideo #stepbystep #learntocode #lifehacks #howto #educationalcontent #diycrafts  #bestof #toprated #productreviews #comparisonvideo #highlyrecommended #leadingbrands #ultimateguide #buyersguide #awardwinning #thebest    #Gold #news #Education #Goldprice  #thepope #newpope #Branding #BrandManagement #netflix  #barcelonaandrealmadrid #jewel  #MarketingTips #DesignInspiration #BusinessGrowth   #IconDesign #LogoDesign #BrandIdentity #GraphicDesign #Branding #VisualIdentity #DesignTips #LogoCreation #BrandStrategy #MinimalistDesign #CorporateDesign #SymbolDesign #BrandRecognition #DesignPrinciples #VisualBranding   thetranscendent.org  Beyond Thing

Transcript

00:00Introduction to icons. Our lives are filled with a variety of symbols. We encounter simple icons,

00:06such as a cross or a plus sign, and instantly understand their meanings. We also grasp more

00:12complex symbols, like the American flag, which conveys patriotism, or an apple, which might

00:18symbolize knowledge or New York. Additionally, we quickly learn to recognize new symbols that

00:24emerge from current events or popular culture, such as the Ghostbusters logo. Icons are logos

00:29that depend on symbolism. They are effective when we understand their meanings and associations.

00:36Icons are incredibly powerful, transcending cultures and languages. However, with the vast number of

00:42icons today, it takes a considerable amount of time for one to achieve success. An icon can be literal,

00:49such as a bell for Bell Telephone, which was initially an illustration of a bell surrounded

00:54by a very long name. Sol Base redesigned it to present the Bell Telephone Company as modern,

01:00unified, and confident. Other symbols are abstract, like the Nike swoosh, which represents motion and

01:07speed. Some icons are based on characters, such as the Starbucks logo, which depicts a siren from

01:14Greek mythology and the sea, reflecting Starbucks' origins in Seattle, Washington. An icon is not

01:20merely an illustration. It is a symbol that must be reproducible across all media. Simplicity is key,

01:28and the icon should align with the brand's message. The Chase Manhattan icon, designed by Chermafe and

01:34Geismar in 1961, is inspired by a Chinese coin. It also evokes the image of a bank vault, symbolizing

01:42security. William Golden designed the CBS Eye when the Columbia Broadcasting System expanded from radio

01:48to television. Inspired by symbols on Shaker Barnes in Pennsylvania, it represents vision and the all-seeing eye.

01:56Golden designed it to be animated, recognizing its motion on air. Remarkably, it has remained unchanged

02:03since 1951. CBS President Frank Stanton advised Golden and the graphic team,

02:10when you start feeling bored with your work, that's when your audience is just beginning to notice it.

02:15Overly abstract icons are difficult to create and remember. While it might be tempting to design

02:20something complex, colorful, and detailed, it's crucial to prioritize legibility and recognition for a symbol.

02:27For several years, every client wanted an icon that symbolized coming together with innovation.

02:33This led to many strange shapes merging in the center. While these icons abstractly communicated

02:39the idea, they became so common that the audience overlooked them. When the solution involves an icon,

02:46I recommend that clients link the name to the symbol for several years. This allows the audience to

02:51recognize it and make the connection. It might feel like you're repeating the same idea endlessly. While you

02:58and your clients see the icon constantly, the audience might only glimpse it for a few seconds

03:03and then not see it again for a week. Icons that have succeeded took years of repeated exposure

03:08before they could stand on their own. The Apple logo was connected to the Apple name for two decades

03:14before the icon was recognizable enough to drop the word mark. In those 20 years, the mark was

03:20reproduced on millions of items and had become a household brand. Branding involves conveying a

03:26message effectively, which requires time and consistent exposure. Remember what your grade school teacher

03:32said about giving a speech. First, tell them what you're going to tell them. Second, tell them. Third,

03:38third, tell them what you told them.

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