Watches and Wonders 2025: Eileen Gu & Derrick Rose join the world's top watch brands in Geneva

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Watches and Wonders 2025: Eileen Gu & Derrick Rose join the world's top watch brands in Geneva  Watches and Wonders, the premier fine watchmaking event, has opened in Geneva with a record 60 brands participating. High-profile attendees include freestyle ski champion Eileen Gu and former NBA star Derrick Rose.   READ MORE : http://www.euronews.com/2025/04/03/watches-wonders-2025-eileen-gu-derrick-rose-join-the-worlds-top-watch-brands-in-geneva  Spark your senses, wake your wonder. Euronews Culture seeks to show creativity in action and inspire our audience to explore the world through the five senses. Start your journey through the best of Europe's arts, gastronomy, traditions and high-end craftsmanship.

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00:30I think the mechanical watch, particularly in today's day and age, where things are moving

00:34so fast, there's such a transient nature to the attention economy, that being able to

00:38have something that symbolizes legacy, continuity, consistency, holds a special place, I think,

00:45in young people's hearts, and I think that my generation perhaps yearns for something

00:49that feels permanent and yearns for the human touch, which I think is intrinsically what

00:54watchmaking and fine watchmaking in particular is really special at.

00:58Right here is a part of a new collection from J.J. LeCoultre, it has a minute placement

01:05back here, if you flip it over of course, it has a regular dial face, and today they

01:12gave me a personalized strap today.

01:14The time and the due diligence that they put into the watches is something special, and

01:18I'm very fortunate to stumble upon J.J. LeCoultre, because a lot of people don't know about the

01:24brand.

01:25The watch that I currently have on my wrist is the 35mm Ingenieur, it is this beautiful

01:31gold color, which I think to me holds a special meaning as well.

01:34Two years ago, the fun thing about this is that I also helped to unveil the 40mm Ingenieur,

01:39and so kind of seeing that full circle moment come around has been really special.

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