Geneva Watch Days 2024: Over 50 brands unveil stunning horological creations

euronews (in English)

Geneva Watch Days 2024, held from 29 August to 2 September, showcased over 50 brands, unveiling new creations and innovations in the world of luxury watchmaking.

Transcript

00:00We're super excited to be at Geneva Watch Days,

00:28the fifth edition of the gathering that we contributed to found a couple of years ago.

00:33Now this year we're presenting two novelties, two evolutions of our flagship product.

00:40One is the Esmeralda Secret Honey Edition, which is actually an in-house engraved case,

00:48gold case with enamel.

00:50And on the other hand, an evolution of the year, Flying Three Bridges, which revealed

00:55a lot of the year, the movement itself, and probably one of the most open watch and transparent

01:01high quality that exists.

01:08We are the relaxed and cool alternative, I would say, to the more conservative Swiss

01:23watch brands out there.

01:25And you see it with our surfers, with Kelly Stater.

01:27You see it also in the boutique, the way we feature our products.

01:31On the other side, also a journalist brand.

01:33So we offer everything from very elegant watches like the Premier to instruments for professionals

01:38like the Emergency.

01:40We have three segments, Airline and Sea.

01:42So we are a very, I would say, diverse and interesting company.

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