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The ABC’s Vote Compass is back for a fifth election cycle
ABC NEWS (Australia)
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4/2/2025
Vote Compass is back to help Australians understand the political landscape. You put in your postcode to narrow down to your electorate, answer 30 questions, and can explore the results to see how your views compare with parties and politicians.
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00:00
Vote Compass is a tool that was designed by political scientists to allow all voters to
00:07
see where they fit on the political spectrum and to compare their views to that of the
00:13
major parties.
00:14
So it's pretty easy to do.
00:15
It takes about 10 minutes.
00:16
Head online, you put your postcode in, select your electorate, you'll be asked about 30
00:21
questions.
00:22
Things like, should Australia be doing more to combat climate change?
00:26
Should you support nuclear power facilities being built in Australia?
00:30
And at the end of it, you'll get a plot, something that kind of looks like a compass, North,
00:35
South, East, West, except it's conservative to progressive.
00:38
And you will appear on the Vote Compass plot as a little dot.
00:41
And you can see how you compare to the major parties, ALP, the Coalition, the Greens.
00:48
So it gives you information to make decisions in this upcoming election.
00:52
And the questions are really focused broadly around all of the issues that have come up
00:56
so far that have been talked about for the last couple of years, aren't they?
01:00
Yeah, social and economic issues.
01:02
I mean, if anyone's been following the election campaign, cost of living comes up every day
01:07
multiple times.
01:08
So there's lots of questions about that, but also some questions that maybe could have
01:11
been on any election for decades, like, do you support a republic?
01:16
Questions about climate change.
01:18
So there's a variety in there.
01:20
And it just went live last night.
01:23
What have you seen so far?
01:25
Have you already got a sense of some of the results or perhaps some of the trends?
01:29
Well, we've been doing this for five election cycles now, so since 2013, we're expecting
01:34
a lot of engagement.
01:35
The last election, we got 1.5 million respondents, which is huge, bigger than a lot of other
01:42
major polls that you would see.
01:44
They're usually from like a thousand to 40,000.
01:46
So this is really big.
01:48
It's launched already.
01:50
There's over 80,000 people who've logged online and filled it out.
01:54
We haven't taken a look at any of that data yet.
01:56
We work with a team of political scientists, Vox Pop Labs.
02:00
They're over in Canada.
02:01
And all of the data that we get, we will tell stories with for the ABC, but it will all
02:06
be made demographically representative.
02:09
That's why we ask you questions about your age and things like that.
02:13
And it's important to say any of the answers that you put in, they're not going to be sold
02:16
to third parties.
02:17
It's just kept with the ABC.
02:18
It'll all be depersonalised and it's a great way for the ABC to see what issues matter
02:24
around the country and to be able to tell those stories to our audiences.
02:28
Yeah, I think you don't even have to put your name or details in at the end, if I remember
02:33
rightly, until the very end.
02:34
If you don't want to, you don't have to.
02:35
And no one will ever know what you put in or things like that.
02:39
But we think a lot about the questions and how we design this thing.
02:42
As I said, we've been doing it for a while, but this year we were really trying to make
02:45
sure it reflected the fact that a lot of people in Australia aren't voting for the
02:50
major parties anymore.
02:52
They're looking to independents.
02:54
So for the first time Vote Compass actually has the views of those incumbent independents.
03:00
So once you fill out all those questions and you see yourself on the plot, you can scroll
03:05
down and you'll get information about your electorate, all of the candidates, and you'll
03:08
be able to see any independents in there now, not just the major parties.
03:12
So it gives you, as I said, a lot of information to make decisions about public policy.
03:17
And I guess you've been doing this for quite a while now.
03:19
And there has, as you mentioned, been a lot of thinking around the questions and how it's
03:22
structured.
03:23
Is there anything that is new or perhaps different this election?
03:27
That's the big new thing, that we really are trying to be inclusive and representative
03:31
of those independents, the incumbent independents.
03:35
And as I said, we think a lot about the questions that we're asking.
03:39
This time specifically there are some of those new questions around cost of living, questions
03:43
around supermarket pricing and government intervention.
03:47
So there's some of the new things for this year.
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