The baobab fruit is slowly reaching Western markets

This fruit comes from the most emblematic tree in Africa. And it's taking off as a superfood in Western markets.

Transcript

00:30It has a good amount of antioxidants, natural vitamin C, but it also has a good percentage

00:39of protein, amino acids, like tyrosine and tryptophan for the mind, for the mood.

00:47And it's also got anti-inflammatory compounds.

01:07Our main markets are the UK, Europe, the US, Canada and the East is growing.

01:17Our main markets are the UK, Europe, the US, Canada and the East is growing.

01:36I was born in 2006.

01:39I was born in 2006.

01:44I was born in 2006.

02:05It is sustainably harvested. None of the trees are damaged.

02:08The fruit are just picked up from underneath the trees.

02:14It is sustainably harvested. None of the trees are damaged.

02:17The fruit are just picked up from underneath the trees.

02:20It is sustainably harvested. None of the trees are damaged.

02:54If the demand exceeded supply, women would be able to charge more for their fruit

02:59and it would have a positive impact on communities in Africa.