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BIR, pinaalala ang tax responsibilities ng social media influencers
PTVPhilippines
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3/25/2025
BIR, pinaalala ang tax responsibilities ng social media influencers
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Transcript
Display full video transcript
00:00
The Bureau of Internal Revenue, or BIR, reminded social media influencers of their responsibility
00:06
in paying taxes to many content creators today.
00:10
How do they earn money here?
00:12
Let's find out the details with Denise Susorio.
00:18
Monetization is the key.
00:20
That's the goal of many social media influencers.
00:22
They use their fame and money to have an audience.
00:27
In return, they can earn money through social media.
00:31
But according to the Bureau of Internal Revenue,
00:33
many influencers do not pay income tax and business tax.
00:38
But according to social media influencer, Krisha Joy,
00:41
being an influencer is not considered a regular employment.
00:57
Krisha Joy also made it clear that earning money through social media is not that easy.
01:11
It is even trending.
01:28
to the views that you get from the watch hours that people watch your videos.
01:32
Krisha Joy also added that being an influencer is not that easy.
01:37
You need to keep up with the trend because it is possible that the company will not notice even if the post is trending.
01:43
According to social media manager CJ Mahilum,
01:47
it is difficult for influencers to require paying taxes.
01:51
Usually, companies do an ex-deal and are lucky if they can pay a talent fee.
01:58
We call it an ex-deal.
02:00
So with those terms in our ex-deal,
02:05
usually, they ex-deal the content in exchange of the services, the products that they will promote.
02:14
So basically, they will not get anything from the company monetary.
02:19
They will not get anything from the company.
02:21
So if you take a tax from them, the influencer will lose.
02:26
CJ's opinion on BIR
02:28
I think my suggestion to BIR is that they will assess if those influencers are in the category.
02:37
If they really received the amount that they were able to repay.
02:44
For example, or I think there is a specific timeline also.
02:48
According to socmed influencers,
02:50
it is enough for them to give their content happily.
02:54
It is just a bonus if they earn from their ex-deal.
02:57
Denise Osorio for Pambansang TV in Bagong, Philippines.
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