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3/24/2025

Witness how Crown & Caliber refurbishes luxury watches.

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00:00After we have made a quote to a customer and they like what we're going to offer to buy

00:26their watch for, they send it to us, and that's when our team takes over and takes that watch

00:31and cares for it.

00:32We make sure that everything on the watch is authentic, we make sure that the watch

00:36is performing the best that it can, and we refurbish it to look like new.

00:41A service for us typically involves disassembling the watch, inspecting all of the components,

00:46looking for any damage or wear, and that typically takes place by completely disassembling the

00:51watch, cleaning it ultrasonically in a specialized cleaning machine, and then when it comes out

00:56of that machine, it's inspected again, and then we perform timing adjustments to make

01:00sure that the watch is performing as perfectly as possible.

01:05And once we do that, we take photos of the watch and we list it on our site, and they're

01:09there for all of our customers to look at and think about what they want to buy.

01:13We stand behind what we do, you see what we have here, you see our watchmakers and our

01:17team, and we care about that watch as much as you're going to, and we want you to have

01:21a peaceful mind about owning it for a lifetime.

01:25I can remember the exact moment when I decided to start the company.

01:29It was, one day I had a lunch with a friend of mine named Jay, who decided to sell his

01:33watch to a local jewelry store after unsuccessfully trying to sell it online, and then two weeks

01:39later he went there to buy something for his wife and saw it for sale for almost double

01:45what he was offered, and at that exact moment, that's when I realized that there should be

01:50a better way for individuals to transact in this secondary watch market.

01:55I mean, the coolest thing about a watch to me is that it's completely mechanical.

01:59I have enough vibrations and beeps and buzzes, I just don't need them, just to think about

02:04something as cool as they look, but the fact that on the inside, there's a small machine

02:11running on your wrist all day, keeping up with the time.

02:15Even after 10 years of being involved in watchmaking, I still see lots of watches that really get

02:20me excited.

02:22My absolute favorite watch that I've ever worked on, really cool old Navitimer 806,

02:29Top Time 810s, these really neat pieces from the 40s, 50s, and 60s.

02:34Just the level of finish involved with them, their timekeeping accuracy, and the stories

02:39behind them.

02:40You just don't get that anywhere else.

02:43We strive to create a uniquely better way to buy and to sell a watch, and that starts

02:48with the customer experience for both a buyer and a seller.

02:52By hiring highly empathetic, knowledgeable employees, we've been able to offer a digital

02:58experience that is also married with a personal experience, and I think you can't just have

03:05one or the other, you have to combine both of those.

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