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BIR, sinabing maraming influencers ang hindi nagbabayad ng income tax at business tax
PTVPhilippines
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3/24/2025
BIR, sinabing maraming influencers ang hindi nagbabayad ng income tax at business tax
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Transcript
Display full video transcript
00:00
The Bureau of Internal Revenue confirmed that many social media influencers do not pay income and business tax.
00:07
But some influencers have an answer to that.
00:10
This is the story of Denisse Osorio.
00:14
It's not easy to earn money.
00:15
But because of social media,
00:17
online personalities are looking for a chance to be seen and heard on streaming platforms.
00:24
Aside from content,
00:25
there are audiences who are called social media influencers
00:29
because for them, it's a way to earn money.
00:31
But according to the Bureau of Internal Revenue,
00:33
there are still many influencers who do not pay income tax and business tax.
00:38
Krysha Joy is an answer.
00:39
She is a social media influencer who is slowly becoming known online.
00:42
Being an influencer is not considered a regular employment.
00:46
I personally understand why it's right to do that.
00:50
Like, if we're just talking about the fairness of all working individuals,
00:55
but personally, I feel like influencers shouldn't be taxed
01:00
because it's a project-based type of work.
01:03
Like freelancers don't normally get taxed whenever they do a project.
01:09
Aside from the knowledge of the majority,
01:10
you don't automatically see yourself when you trend on social media.
01:14
For example, YouTube and Spotify, it's pristine.
01:18
But as per TikTok, Instagram,
01:22
it's just trending.
01:24
There's no commission when it comes to the views that you get
01:29
from the watch hours that people watch your videos.
01:33
Krysha Joy adds,
01:34
being an influencer is not easy.
01:36
You always have to keep up with the trends
01:38
because even if it's trending,
01:40
it's possible that companies won't notice.
01:42
According to social media manager CJ Mahilum,
01:44
influencers will have a hard time,
01:46
especially those who are called micro-influencers
01:48
who are required to pay tax.
01:50
It's just luck that they were able to pay the talent fee.
01:53
We call it an ex-deal.
01:55
So with those terms,
01:58
in our ex-deal,
02:01
usually,
02:03
they ex-deal the content
02:05
in exchange of the services, the products
02:08
that they will promote.
02:10
So basically, they will not get anything from the company monetary.
02:15
They really won't get anything.
02:17
So if you get them a tax,
02:19
it's better to be an influencer.
02:22
CJ's suggestion to the BIR?
02:24
I think,
02:26
my suggestion to the BIR is that
02:29
they will assess
02:30
if those influencers are in the category
02:33
if they really
02:36
receive the amount that they were able to pay.
02:40
For example,
02:41
or I think there's a specific timeline also.
02:44
For those who want to be a social media influencer,
02:47
it's more important to make the content they make and upload happy
02:50
and it's a bonus that they earn.
02:53
Denise Osorio for Pambansang TV in Bagong, Philippines.
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