London preps for largest ever egg-hunt

A charity supported egg hunt in London is being prepared - and will be the city’s biggest ever.

Transcript

00:00So throughout the big egg hunt, which is going to last for five weeks, it's possible for

00:04people to download an app and find out more information about Elephant Family and our

00:09conservation work.

00:11It will be possible to donate on that app to the charity.

00:14There'll also be an auction happening throughout that period and the eggs themselves are all

00:20going to be auctioned off as well and sold off at the end.

00:23So we're raising money in a variety of ways over that five week period, raising funds

00:27for our conservation work.

00:29Clarence Called Eggs have been a fantastic partner for Elephant Family for many years

00:34and obviously it's the perfect brand association for them to be supporting the big egg hunt.

00:40So we're really proud of the partnership we have with them.

00:43They've been incredible supporters and we're really looking forward to this five weeks

00:47when we can raise awareness of both of our organisations and the incredible partnership

00:53that we have.

00:54I'm really excited to be part of the world's biggest egg hunt in support of Elephant Family.

01:00Eggs are a symbol of hope and renewal and my design's an eye flower, so it's an eye

01:05shaped flower that comes out of a cracked egg.

01:07I'm really excited to be here for the egg hunt and my egg is based on the pink bear,

01:14which is a character within my artwork.

01:17It's like a central figure based on a childhood memory that came about while I was doing cognitive

01:24behavioural therapy.

01:25I hope people feel a sense of joy and excitement when they see it and it kind of inspires them

01:31to look further into the message behind the work.

01:34So my name's Boyard Messenger, I'm an artist, it's such a privilege to be here, to be part

01:40of the Elephant Family and Clarence Called's big egg hunt.

01:43I've worked with them before, it's such an honour.

01:45The work that they do is so important, all the conservation in Asia for the Asian elephants

01:51and the other animals and I decided to take from my own series of art, which I call Peekaboo,

01:59and take that message onto my egg.

02:02So my egg is about the female gaze and how we interact with women in society and going

02:08all of those years back and how we look at them, how they look at us, how we're interpreted,

02:13the importance and the power of that eye contact and what it means.

02:17In terms of the bigger picture, I'm just so proud to be part of this big egg hunt because

02:22here the importance in general is we're here to bring joy.