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How can cities make public transport more appealing?
DW (English)
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2/12/2025
Facing congestion, the city of Tallinn, Estonia made public transport free, hoping to increase ridership. But it didn’t work. It’s a problem cities around the world are struggling with. REV looks at their approaches.
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00:00
In 2012, something remarkable happened in the Estonian capital Tallinn.
00:05
Cars were congesting the city's streets, so the local government asked residents
00:10
do you want free public transport?
00:12
They said, ja.
00:14
So Tallinn made it free.
00:16
Since 2013, every resident can just hop on and off trams and buses
00:20
without having to buy a ticket.
00:22
Did this unclog the city?
00:24
Well, buses were fuller than before.
00:26
But at the same time, the share of public transit
00:29
compared to other means of transport dropped.
00:33
The ridership has fallen dramatically from 42% to now 30%.
00:40
And in the same time, car use has risen about 5%.
00:46
Despite free public transport, people use their cars more.
00:51
If not money, what does it take to convince people to switch
00:54
from cars to public transportation?
01:01
Try to imagine what this country would be like without automobiles.
01:05
This General Electric film is from 1948,
01:08
but our sentiment towards cars hasn't changed much since.
01:12
There's nothing like a car.
01:15
When people look at the psychological aspects of car ownership,
01:19
they typically look at areas of status and of pride.
01:23
Pete Dyson is a behavioral scientist.
01:25
He researches why people travel the way they do.
01:28
The nature of the tool that it plays in our life
01:33
provides some freedom to go places and to do things that have some unique aspects.
01:39
Cars are about way more than just getting from A to B.
01:43
They fulfill a lot of what we desire.
01:46
Take a look at this pyramid of needs.
01:48
It's a concept from the world of psychology
01:50
that ranks what we need from basic things like food and safety
01:54
to belonging and self-esteem up to self-actualization,
01:58
so becoming the best version of yourself.
02:01
A car covers a whole lot of those needs.
02:04
Not only does it take you wherever you want to go, whenever you want to go,
02:08
it's also relatively safe and comfortable,
02:11
and friends and colleagues who see your car as a sign of success may admire you.
02:16
Sure, a bus gets you from A to B as well,
02:18
but forget about glamour or comfort
02:21
once you get off a subway covered in sweat and super late for your business lunch.
02:27
The thing is just, while driving might be great for those inside the car,
02:31
it's actually pretty bad for everyone else.
02:34
Cars, vans and motorbikes kill around 2 million people each year
02:38
through air pollution or road accidents.
02:41
Plus, they emit around 10% of global carbon emissions into the air
02:46
because most of them still run on fossil fuels.
02:50
Yes, public transport also emits carbon, but per person it's much less.
02:56
Having many people share a vehicle makes the trip more efficient in this respect.
03:01
That's why governments want people to switch.
03:03
After Tallinn, other cities and countries have also tried to bait them with the simplest thing,
03:08
money, and made public transport free.
03:11
Like Luxembourg, the island of Malta, Kansas City and Albuquerque.
03:16
Their experience was largely the same as in Tallinn.
03:19
People who were using public transport anyways
03:24
are now using it more often, taking more rides.
03:27
Merlin Rehema is a sustainable city researcher based in Tallinn.
03:31
To some extent also, like short walks and bicycle trips
03:35
that were taken before became then bus trips.
03:39
But just very few give up their car.
03:42
The cost is 40 euros per resident per year to make public transport free in Tallinn.
03:47
But if buses are packed and not well connected, residents are reluctant to switch.
03:52
You also need to make the public transport system better.
03:55
There are ways in which you can make journeys smoother, more punctual, more reliable
03:59
by improving, say, signaling, giving bus priority to public transport.
04:08
A safer environment, a more comfortable environment, the access to a seat or a table
04:14
or the ability to do useful or meaningful things whilst traveling.
04:19
Some cities have understood this and are working hard to improve their public transport system.
04:25
Like Jakarta, the capital of Indonesia.
04:29
There are almost 11 million people there, almost 4 million cars, 17 million motorbikes.
04:35
People spend hours in traffic.
04:38
Air pollution has gotten really unhealthy.
04:40
But the city has also invested a lot in public transport.
04:44
Here's what a trip can look like.
04:46
Within 500 meters of your home you find a stop for a free minibus that's part of the
04:51
Microtrans network.
04:53
This takes you to a bus station.
04:55
From there you catch a bus that drives on a separate lane past all the cars stuck in traffic.
05:01
The whole trip costs 3,500 rupees, as much as a small bottle of water.
05:06
That's affordable.
05:08
The bus is air-conditioned, which is a nice relief.
05:12
It has service staff on board and a separate, supposedly safe area for women.
05:17
These pink buses are women only.
05:21
BRT, short for Bus Rapid Transit, has become popular in big cities in Latin America and
05:27
Asia.
05:28
Jakarta has the largest network, with 14 of these corridors spanning over more than 250
05:34
kilometers.
05:35
They call it Transjakarta.
05:38
The concept of BRT is to give more space to public buses.
05:42
This way they are supposed to travel quickly and reliably without building much new infrastructure.
05:47
It is attractive because it is integrated with the Microtrans.
05:52
It is integrated with the minibuses or medium buses.
05:56
So we call it first mile and last mile connectivity.
05:58
Gongam Tuas Dangang is the Southeast Asia director of a non-profit transport institute.
06:04
He lives in Jakarta and advises the transit operators.
06:08
The first and last mile connectivity he just spoke about is important to let people access
06:13
public transport in the first place.
06:15
That can work with bikes or e-scooters.
06:18
In Jakarta, it's these minibuses.
06:21
They used to be informal and privately operated, but then got integrated into the public system.
06:27
20 years after the first bus corridor was built, Jakarta's bus network now covers
06:32
most of the city and is connected to the local train network.
06:38
Overall, about 10% of trips are made by public transport.
06:42
That might not sound like a lot yet, but the government is thinking big.
06:46
It wants to increase that number sixfold by 2030.
06:50
Seems like Jakarta is taking user needs seriously.
06:54
But they also haven't found the secret formula yet.
06:58
Because as public transit has been growing, so has car and motorcycle traffic.
07:03
It seems that nudging people into public transport is one thing.
07:08
The major challenge here or the major homework here is that to
07:13
push people to use public transport.
07:17
For decades, the solution to too much traffic has been to build more lanes,
07:22
more roads, more flyovers, more free parking.
07:25
And Jakarta has done just that.
07:28
The thing is, that's not how you unclog your streets.
07:32
Today we know, more space for cars only attracts more cars.
07:37
And after a few years, roads are congested again, with more vehicles than before.
07:42
This is called induced traffic.
07:46
If you want fewer cars, you're better off doing the opposite.
07:50
Make it harder and more inconvenient to drive a car.
07:54
Again, the most obvious tool is money.
07:57
From 2025, car owners in Estonia will have to pay two kinds of taxes.
08:03
One when they buy a car and one when they use it.
08:06
They aren't big fans of that new tax, of course.
08:10
London has established a congestion charge zone.
08:14
Everyone driving into it during the day has to pay 15 pounds.
08:19
Car traffic dropped significantly while bus and metro use went up.
08:24
But simply making it expensive to drive might hit poorer people particularly hard.
08:29
There are other options too.
08:31
There can also be non-monetary measures, like really redesigning your cities
08:39
in order to favor public transport use and active modes.
08:44
Paris, for example, has been removing tens of thousands of parking lots,
08:48
closing entire roads to cars and tripling parking fees for big and polluting SUVs.
08:54
Jakarta is starting to redesign as well, in an area with tens of thousands of parking spaces.
09:00
Gongom Tuas Stangang is advising the pilot project.
09:05
We start by improving the connectivity,
09:09
the walled pedestrian facilities and also cycling facilities.
09:13
And then we also develop a strategy of how to reduce the parking space within the area.
09:21
What is important here is that the neighborhood sits at a major public transport hub
09:25
with bus and rail connections.
09:27
You can only put pressure on car drivers if you have good public transport alternatives ready.
09:34
Just like with cars, people have very different needs and expectations
09:38
when it comes to good public transport.
09:40
It must be easy and enjoyable.
09:44
In between affordable and accessible.
09:46
Reliable and comfortable.
09:49
And just like that, each city starts from a different point
09:53
in terms of traffic, infrastructure, budget, mobility behavior
09:57
and so on.
09:59
There's no single formula for public transport that applies to everyone.
10:03
Whether you're nudging or pushing residents into transit,
10:06
it still looks different in each place.
10:09
But the goal is the same.
10:10
To reduce traffic, carbon emissions and air pollution.
10:15
The challenge is that new public transit has to be built within existing cities.
10:20
In between houses, cars and people.
10:22
Unless you want chaos and frustrated citizens,
10:25
room for private vehicles can only be reduced step by step as well.
10:30
And we haven't even talked about rural areas yet where routes are longer and buses scarcer.
10:36
But a few quick fixes could make public transport more convenient almost immediately.
10:41
Like an app that shows in real time where the bus is and when it'll arrive.
10:46
Or a uniform, maybe cheap fare system that works for different types of transit.
10:51
Little things that reduce stress and give a sense of control.
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