Tom Holland Says His Non-Alcoholic Beer Bero Helps Him Stay Sober

Tom Holland says his non-alcoholic beer brand helps keep him on the wagon ... because it satisfies his urge to drink.

Transcript

00:00It's good to see you. Nice cap bro. I see you came out with a non-alcoholic beer line.

00:09What inspired that?

00:10Well I got sober and I was looking for something that would scratch the itch and I couldn't

00:17quite find what I was looking for so I thought I'd start my own.

00:21That's amazing. Is it a crowded market or most celebrities go for like, I'm gonna do

00:25spirits or this or that. Non-alcoholic beer is, do you stand out?

00:29I think you can describe it as an emerging market and I think the category has proved

00:33it's not a trend, it's gonna grow and grow and we're just lucky to be a part of it.

00:39What's your favourite flavour that you've got?

00:41I like the IPA for me, the Edge Hill IPA is my favourite.

00:45It doesn't give you the itch to then have a real beer or it just completely satisfies

00:49that craving?

00:50No, it totally scratches the itch for me and it helps me feel a part of the social environment,

00:56the nightlife, being in a bar and not feeling left out, so it kind of works for me.

01:00And last thing, where do you sell them, in bars or just in shops or where?

01:03We're in bars in the States, we're at Sprouts and Total Wine and Target, you can get it

01:10online in the UK now.

01:12Are you gonna expand and do like, take on non-alcoholic tequila or whatever, you know?

01:17I think we'll continue to try expanding but right now we're just focusing on like, customer

01:22service, working with people, making sure everyone's happy, making sure the cans come

01:26intact and it's going really well.

01:29Awesome man, hey, I appreciate your time man, you're a great guy, thank you Tom.