Mexican avocado farmers prepare to meet Super Bowl demand

FRANCE 24 English

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00:00In the orchards of Mexico's Michoacan state, 110,000 tons of avocados have been harvested

00:07by local farmers and exported to the U.S. in time for Sunday's Super Bowl,

00:12which is expected to see a peak in avocado consumption.

00:18It's one of the largest windows for marketing avocados at good prices,

00:22where demand often exceeds supply.

00:25Picked by size and quality, carefully packed and labeled avocados from Mexico,

00:33some 150 tons of the fruit are processed every day by employees before being sent off,

00:39with shipments like these costing over $3 billion a year.

00:44The U.S.-Mexico-Canada agreement had allowed trade to boom between the neighbours,

00:49but Donald Trump's recent plan to impose 25%

00:52tariffs on products imported from Mexico could leave future trade relations uncertain.

01:00I was worried at the beginning of the year about the U.S. imposing the tariffs.

01:04Apparently, the consumer in the United States will end up paying for it.

01:08Will that really be the case? I don't know,

01:11because I can't imagine a distributor simply passing the entire cost on to their consumer.

01:16I figured that if it happens, it will inevitably be reflected in the price.

01:21But fortunately, the avocado is a good product, a reliable product, a healthy product.

01:28So at a higher or lower price, they will be sold. I'm sure of it.

01:33President Trump has delayed the tariffs for one month

01:37after Mexico promised to deploy 10,000 more of its troops to the border

01:41to help combat drugs and immigration, allowing for avocado farmers to continue

01:47harvesting and supplying under normal conditions during their busiest time of the year.

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