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कानपुर के उद्यमी ने फूलों से तैयार किया चमड़े का विकल्प फ्लेदर, खूब है विदेश में मांग
ETVBHARAT
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1/23/2025
उद्यमी अंकित अग्रवाल ने 2017 में प्राइवेट नौकरी छोड़कर अगरबत्ती बनाने की शुरुआत की थी. फ्लेदर उत्पाद ने बदल दिया जीवन.
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00:00
We are present in Kanpur, in the industrial zone of this industrial city, where we have with us an industrialist
00:10
who had started making incense sticks by collecting the flowers of the temple.
00:15
But this one idea of his changed his life in such a way that apart from incense sticks,
00:21
now he has come up with many products in the market,
00:24
whose demand has gone from the north to the west.
00:28
We have with us the industrialist, Ankit Bhakarwal.
00:31
He is the founder and director of the company, Phool Phool.
00:34
Let's talk to him.
00:35
First of all, greetings to you.
00:36
Greetings to you too.
00:37
First of all, please start with your story of struggle.
00:42
How did you come up with this idea?
00:44
And how did you start making incense sticks by collecting the flowers of the temple?
00:47
So, this is the thing.
00:49
Before this, I used to work in Symantec.
00:51
I was an automation scientist.
00:53
So, I had a friend in the Czech Republic, his name is Jakub.
00:57
He had come to India once.
00:59
Normally, he used to visit Delhi, Agra and Mumbai.
01:03
So, I told him that if you want to see our Indian culture,
01:08
then you should go to our villages.
01:10
So, in such a conversation, I told him that I live in Kanpur.
01:13
He said, I live in Kanpur.
01:14
I said, okay.
01:15
100 percent.
01:16
Now, please.
01:17
So, it happened that there are a lot of places in Kanpur that you can visit.
01:21
We will take you to the temple.
01:22
Then, that day, I took a boat from Ganga to Bihar.
01:25
So, we were sitting there.
01:27
We sat there for about an hour.
01:29
And it started raining.
01:30
And about 150 people were raining,
01:32
who were taking dhoti in Gangaji.
01:33
Children, old people.
01:34
They were doing sun namaskar.
01:36
They were filling the dhoti.
01:37
So, suddenly the conversation started,
01:39
that why are these people doing this?
01:40
So, I told him that Gangaji is not just a river.
01:43
It is our heritage.
01:45
We worship it.
01:47
So, he asked me,
01:48
if it is so revered, then why is it so dirty?
01:50
Now, the answer to this was very simple.
01:52
Fecal sludge, family's refuse.
01:55
Everything was in Gangaji at that time.
01:57
And then suddenly the conversation started,
02:00
that what is this country doing?
02:01
What is your government doing?
02:02
What is the common people doing?
02:04
And I started telling him that
02:06
slowly, slowly, the government's clean Ganga mission started.
02:09
All these things.
02:10
Then he suddenly said,
02:11
why don't you do something?
02:12
So, I said,
02:13
the bigger your country is,
02:15
the bigger my city is.
02:16
So, in this way,
02:17
you make all the countries of your entire Europe.
02:19
My country is bigger than that.
02:21
So, it is easy to say,
02:22
but it is very difficult to do something.
02:23
And this conversation was going on.
02:25
Suddenly,
02:26
in a temple,
02:27
they put flowers in Gangaji's temple.
02:30
Then from there,
02:31
I felt that my grandfather,
02:32
my father,
02:33
all people worship Gangaji.
02:35
Otherwise, they leave me under the bridge in the temple.
02:40
So, why not do something about this?
02:42
And then I started doing research from there.
02:44
So, first of all,
02:45
I did a simple Google search.
02:47
And in that,
02:48
I saw that
02:49
temple waste in India.
02:50
So, no data came out.
02:52
Then I saw
02:53
the number of temples in India.
02:56
There was no data on that.
02:57
Yes.
02:58
Then slowly,
02:59
I decided that
03:00
I have to leave my job.
03:01
First of all,
03:02
I started making fertilizer
03:04
from the flowers of the temple.
03:05
And then I realized
03:06
that it was very difficult to sell the fertilizer.
03:08
The cost of making fertilizer
03:10
was less than
03:11
what I wanted to buy from people.
03:13
Then slowly,
03:14
I came to know
03:15
that there were other flowers
03:16
and what was the nearest thing.
03:17
Then suddenly,
03:18
I said,
03:19
why don't we make Agarbatti?
03:20
Then I started researching
03:21
the Agarbatti industry.
03:24
Then I realized that
03:26
normally,
03:27
the Agarbatti
03:28
is made from coal.
03:30
Then it happened that
03:31
the first coal-based Agarbatti
03:33
in the world
03:34
was made.
03:35
In 2017,
03:36
there was no other money.
03:38
So, I started selling everything online.
03:40
It was the first company
03:41
with which I started selling Agarbatti online.
03:44
Before that,
03:45
I had never sold Agarbatti online.
03:46
Now, it has become a full company.
03:47
Yes,
03:48
it has become a full company
03:49
from 2017.
03:50
Then slowly,
03:51
at the end of 2017,
03:52
I got an idea
03:53
that
03:54
what else can be done
03:55
with a flower.
03:56
I was looking for information
03:57
about what else
03:58
can be done.
03:59
So,
04:00
I came to know
04:01
that
04:02
something can be developed
04:03
with the packaging material
04:04
of IIT Kharagpur.
04:05
So,
04:06
I helped IIT Kharagpur for that.
04:07
So,
04:08
in IIT Kharagpur,
04:09
When did you go to IIT Kharagpur?
04:10
In 2017.
04:11
In 2017,
04:12
I met Mr. Nachiket.
04:13
Okay.
04:14
At that time,
04:15
Mr. Nachiket was studying
04:16
his M.Tech.
04:17
He has completed his M.Tech
04:18
from IIT Mumbai.
04:19
He has completed his M.Tech.
04:20
He did a very good M.Tech.
04:22
Then, slowly,
04:23
we came to know
04:24
that we can develop
04:25
biomaterials
04:26
only with flowers.
04:27
We started doing research.
04:28
Then, slowly,
04:29
we came to know
04:30
that we can make
04:31
alternatives for leather.
04:32
And,
04:33
finally,
04:34
in 2022,
04:35
our entire material
04:36
was properly ready.
04:37
We named it
04:38
Fleda.
04:39
We got many awards
04:40
for this.
04:41
And,
04:42
Kanpur,
04:43
which actually
04:44
produces leather from animals,
04:45
with all the permissions,
04:46
We are in the same city. We have developed this material from Pradosha only.
04:50
And now we are in 6 locations.
04:54
We get almost 17 to 18 tons of flowers in a day.
04:58
Madrinath, Kedarnath, Banaras, Kanpur, Govia, Ayodhya.
05:01
All these places are our units.
05:03
Some time back we got to know about it.
05:05
Because there were 25 bungalows in the world that were selected.
05:09
And your setup was also selected.
05:11
You would also get a reward of 1.2 million dollars.
05:15
What do you have to say about that?
05:16
We got a nomination for the award shot prize.
05:19
And that experience was very good.
05:21
We got to meet Prince Williams.
05:23
And his team also supported us.
05:25
That how can we take this innovation globally.
05:28
And through his foundation,
05:31
He selects such ideas every year.
05:34
Which can bring about a change in the world.
05:36
These are award shots.
05:37
And he is one of the best in the world.
05:41
He has the best talent pool of ideas.
05:44
Did you go to Prince's house after the flowers?
05:48
Yes, I gave him the gift box.
05:50
All our customers came here.
05:52
Which countries do you go to after the flowers?
05:54
We go to USA, Singapore, Germany.
05:57
We go to many countries.
05:59
And do you take care of your products?
06:03
Yes, we do.
06:04
We have a brand called EcoSort Certification.
06:08
We are Fair4Life Certification.
06:10
In Fair4Life,
06:12
Everything,
06:15
From start to end,
06:17
Is the production process eco-friendly or not?
06:19
Is it your facility or not?
06:21
Are you following all the norms or not?
06:23
You are not adding any pollutants to the earth.
06:27
You are not doing noise pollution.
06:29
Even if there is a storm on your roof,
06:31
It will be a negative impact.
06:33
If you had built a temple there,
06:35
Your product would have been launched there too.
06:37
What is happening with that?
06:38
There is a very good response.
06:40
Our product was nominated by Mr. Yogi.
06:43
And there is a very good response.
06:45
He has a very good meeting room.
06:47
He has a meeting room with 9 temples.
06:49
If you go there, you will hear a lot.
06:51
One last question.
06:53
What is the plan for Ankit Agarwal's future?
06:56
Our basic plan is that
06:58
We are taking this level globally.
07:00
And we are ramping up its production.
07:03
We are trying to
07:05
Produce this level
07:07
From 850 to 1000 sq.m.
07:09
We are trying to
07:11
Produce this level from 850 to 1000 sq.m.
07:13
Ankit, the young entrepreneurs
07:15
Who want to come here,
07:17
They think that we have come here.
07:19
How many hours do you work for them?
07:22
I don't know how many hours I work for them.
07:25
People who are young,
07:27
Who want to do something new,
07:29
Don't listen to people.
07:31
Try it.
07:32
You will get 2000 people who refuse you.
07:34
Hold your mind once.
07:36
Do it.
07:37
Do the experiment.
07:39
Whether you are successful in it or not,
07:41
You will be successful at some point.
07:44
Thank you very much for talking to us.
07:46
This was the job of Khanpur.
07:47
Ankit Agarwal was telling that
07:49
Once Agarbatti was made before flowers,
07:51
After Agarbatti,
07:52
Continuous productions were made.
07:53
Now we have made such a product.
07:55
It is called Pleasure.
07:56
It is very good for the environment.
07:58
It is very good from the perspective of security.
08:00
Ankit also said that
08:01
The young people,
08:02
Who want to come to this area,
08:04
They should try.
08:05
That is,
08:06
With hard work,
08:07
Keep your efforts.
08:08
You will definitely be successful.
08:10
I am Sameer Rishit,
08:11
ETV Bharat for Kanpur.
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