Budget brands vs. big names: Are cheaper supermarket alternatives worth it?

National World - LocalTV

With many supermarkets offering budget brands to help shoppers save money, we ask Birmingham residents if they think these alternatives are just as good as big-name brands. Do they notice a difference, or are cheaper options the way forward?

Transcript

00:00Personally I do know it's a difference. They're cheaper for a reason, aren't they?

00:04But if that's what you can afford, that's what you can afford.

00:06Because the big brands are so expensive, people just can't afford it.

00:09So I agree with the cheaper brands, to be fair.

00:12But there is a difference. There is a difference.

00:14Just as good.

00:16What annoys me about the supermarkets is the loyalty now, where they have two prices.

00:21So if you want to go into Sainsbury's and you don't have a Nectar card, you pay a higher price.

00:26They're just as good as the big brands, like Moeller, Harkworks and Aldi.

00:30So we always get the Aldi stuff and it's sometimes better than the bigger brands.

00:35So yeah, big, you know, cheaper brands, there's nothing wrong with it.

00:39I look at these things, Tesco's, with the club card.

00:42You know, something is such and such a price, but with a club card, it's like...

00:47And you get, for every pound you spend, you get one pack.

00:50If they can afford to sell it at that price, why don't they sell it at that price all the time

00:54and scrap the loyalty cards?

00:56Because that would help people who are on a lower budget.

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