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Swiftonomics: Taylor Swift’s billion-pound boost to the UK economy
Local TV
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08/01/2025
Dubbed "Swiftonomics," Taylor Swift’s Eras Tour pumped an extraordinary one billion pounds into the UK economy, with over a million fans flocking to major cities to catch her shows.
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00:00
Taylor Swift wrapped up the European chapter of her record-breaking Eras tour,
00:05
delivering a spectacular finale at Wembley Stadium. Her eighth and final show in London
00:09
sent a crowd of 92,000 fans into a frenzy as she performed a medley of her greatest hits,
00:15
cementing her tour as the highest-grossing in history. Dubbed Swiftonomics, the tour pumped
00:20
an extraordinary £1 billion into the UK economy, with over a million fans flocking to major cities
00:26
to catch her shows. The economic ripple effect was immense as the tour's 50-plus dates across
00:31
countries like France, Sweden, Ireland and Spain created a surge in demand for hotels
00:36
and for short-term rentals. Fans were estimated to spend an average of £848 on tickets, travel
00:42
and accommodations for the UK leg of the tour, more than 12 times the cost of a typical UK night
00:49
out. Beyond the financial windfall for businesses, Taylor also made a meaningful difference in local
00:53
communities. Food banks in cities like Liverpool and Cardiff received surprise donations from the
00:58
pop star. These contributions, though undisclosed in exact amounts, were described as transformative
01:04
for those in need.
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