Theatre Exhibitors Pressmeet on Movie ticket rates issue
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#Tollywood
#TicketRates
#BenefitShows
Also Read
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NewsTranscript
00:00Since the last 3-4 years, we have seen that it has reached a peak level.
00:06When it comes to a thousand rupee ticket, the audience expressed their desire for a thousand rupee ticket for 2-3 days in the theatres.
00:13Because of that, it is clear to me that a lot of the audience didn't come.
00:18No doubt, Pushpa movie was a hit.
00:20But in the field, we know, we are talking about 40 people in the theatres.
00:24The audience is confused about the rate.
00:31Both the chambers have been asking for a standard rate for this movie to reach a certain level.
00:39We are very happy that it is reaching that level.
00:44If the rate is low, more audience, no doubt.
00:47But if the producer doesn't get the money, there is a question.
00:52So, where can we go?
00:54We have been discussing for the last 2-3 months.
00:57If we compare India, China and America, the number of screenings in India is decreasing.
01:04It is a downtrend.
01:06There are more screenings in China and America.
01:08So, this is a side of information.
01:11One more side is,
01:12If we calculate the cost of watching a movie in America,
01:24If 3 people watch a movie for 50 dollars, it will be 50 dollars.
01:2850 dollars is 1% of 5000 dollars.
01:31We are sharing 1% to watch a movie in America.
01:34If we compare India,
01:36Half the cost is 25,000 dollars.
01:39We all have a salary of 25,000.
01:41If we calculate the cost of watching a movie,
01:44For 4 people, it will be 1,000 to 1,500 rupees.
01:47For tickets, it will be 800 to 900 rupees.
01:50For food, it will be 500 to 300 rupees.
01:53For 5,000 rupees, it will be more than 5% to 7%.
01:58So, if we subtract 5% to 7% from the audience,
02:02There is no money to watch a small movie.
02:05So, this point is coming from the Ministry of Information and Broadcasting.
02:09How to increase the number of scenes?
02:12If we focus on that,
02:14The producers should not lose money.
02:16Definitely, they should make money.
02:17I will give you a small example.
02:19Probably, 5 years later,
02:20A Pushpa Range movie,
02:22In 28,000 screens,
02:26At a low rate,
02:27Probably, it will make 3000 crores.
02:29The time has come to think at that level.
02:32Because, rather than increasing the number of scenes,
02:34To increase the number of scenes,
02:36A small problem has come.
02:38That is my opinion, sir.
02:40If the producers get bored because of you,
02:42There will be two types of audience.
02:44Rich persons,
02:46In the middle,
02:48In the lower,
02:49In the middle, look at our single screen.
02:51We have more money, look at the multiplex.
02:53In the middle,
02:54Why do we have to pay 500 to 400 rupees?
02:57It is not right to raise our lives and insult us.
02:59After the government has given permission,
03:01The producers are insulting us.
03:03You have to do that.
03:05If the government has given permission,
03:07What is wrong with you?
03:09If the government has given permission,
03:11There will be a good rate in the multiplex.
03:13In the middle,
03:15In the middle,
03:17In the middle,
03:19In the middle,
03:21The multiplex system is different.
03:23Their entire theater is air-conditioned.
03:25Our theater,
03:27It is used by the public.
03:29So, our expenses are less.
03:31For example,
03:33My theater's existing rate is Rs.800.
03:35If we raise it to Rs.400,
03:37I have to pay Rs.400 for the ticket.
03:39I don't have a theater for that.
03:41If it is Rs.100, I will be satisfied.
03:43I don't mind if it is Rs.100.
03:45I have to pay Rs.400, but they are insulting me.
03:47I don't have the money to pay.
03:49So,
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