PBBM to ramp up public exposure, engagement in communicating policy

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PBBM to ramp up public exposure, engagement in communicating policy  Window shopping still hasn't gone out of style in a world gone digital  For more news, visit:  ►https://www.ptvnews.ph/  Subscribe to our DailyMotion Channel: ►http://www.dailymotion.com/peoples-television-incorporated  Subscribe to our YouTube channel: ►http://www.youtube.com/ptvphilippines  Like our Facebook pages: ►PTV: http://facebook.com/PTVph  ►Rise and Shine Pilipinas: https://www.facebook.com/riseandshinepilipinas  Follow us on Twitter:  ►http://twitter.com/PTVph  Follow us on Instagram: ►https://www.instagram.com/ptvph  Watch our livestream on:  ►http://ptvnews.ph/livestream/ ►https://www.dailymotion.com/PTVPhilippines  Watch our News Programs, every Mondays to Fridays  Rise and Shine Pilipinas - 6:00 - 7:00 am | 7:30 - 8:00 am Balitang Pambansa - 7:00 - 7:30 am | 12:00 - 12:30 pm | 6:00 - 6:30pm | 9:30 - 10:00 pm PTV Sports - 8:00 - 9:00 am Bagong Pilipinas Ngayon - 12:30 - 1:00 pm Sentro Balita - 1:00 pm - 2:00 pm Ulat Bayan - 6:30 pm - 7:00 pm PTV News Tonight -  10:00 pm - 10:30 pm  Saturday & Sunday: ►Sentro Balita Weekend - 1:30 - 2:00 pm ►Ulat Bayan Weekend - 6:15 pm - 7:00 pm

Transcript

00:00A fine Tuesday afternoon to you all.

00:05Yours truly, Denise Osorio here, and this is PTV News Now.

00:10We begin this afternoon's stories with the President deciding to increase his visibility

00:15and exposure to the public in communicating government policy.

00:21Since his ascent to power as the 17th President of the Republic, Ferdinand R. Marcos, Jr.

00:26has maintained a fair level of visibility or public exposure in promoting and fleshing

00:31out his working agenda.

00:33Time to ramp up his public exposure so he can communicate his policy more clearly and

00:38widely to the Filipino people, the President himself has decided.

00:43In today's latest Bagong Pilipinas Ngayon Presser, the Presidential Communications Office

00:47let the media and public up to speed on greater visibility and accessibility campaign in communicating

00:53and his administration's policies and plans.

00:57PCO Undersecretary for Digital Media Services Emerald Ridao gave a heads up to the media

01:02to expect the President to be more engaging and expansive on questions on his policies

01:08and issues he strongly feels about.

01:10This shift in communication style deviates from the more structured and buttoned up strategy

01:15that allows for a looser, more casual, and personal interface that the public will surely

01:21dig and appreciate.

01:25In a world where artificial intelligence built on digital technology rules, marketing the

01:31old-fashioned way of window advertisements to pedestrians and passers-by is still cool,

01:37relevant, and yes, profitable, VOA's Doris Macauer tells us why this archaic and traditional

01:44marketing ploy still works and is in no peril of going out of style or business.

01:50Three, two, one.

01:56Macy's department store in New York started its tradition of unveiling holiday window

02:00displays 150 years ago in 1874.

02:05These days the design process is a nearly year-long effort that begins in February or

02:10March.

02:11I hope that people think joy and cheer.

02:14We're representing the emotion of giving during the holidays.

02:18Animation is part of the Macy's windows tradition.

02:21This year's displays are also interactive.

02:24There's so many hands involved.

02:26Each window's over 300 hours of work, so there's a lot of people.

02:29We have artisans, carpenters, electricians, lighting people, animatronic people.

02:35So there's different types of technologies that we use, so there's so many hands involved.

02:39The window decorating process can be extensive and expensive.

02:43On New York's Fifth Avenue, the high-end Saks department store offers vibrant window exhibits,

02:49but it ditched the traditional light show that used to cover the building's facade.

02:53I think what you're seeing on Fifth Avenue, some of those investments have been pared

02:59back this year, but Macy's continues to go big with their windows, and I think it's a

03:04smart strategy for them.

03:05In an increasingly digital world, New York retailers have good reason to keep using this

03:10old-fashioned visual marketing tool, says Tulin Arda of New York University.

03:16People connect to traditions, and then the well-known department stores need to be part

03:21of that tradition to be part of that community.

03:28Not only do these displays draw shoppers to a store's physical location, but they also

03:33allow retailers to draw a sentimental relationship with consumers, Cuson says.

03:38There's a percentage of those shoppers who will come in and spend additional dollars

03:41that they may not have spent otherwise, but it also is an opportunity for you as a brand

03:47to tap into that holiday sentiment and build perhaps a more emotional relationship with

03:54a shopper than you would have just with a sign on your door.

03:58This kind of merchandising can keep customers interested in a brand, according to Arda.

04:03Certain brands who are very well-known become sort of irrelevant.

04:08People know about them, but they don't feel connected to them.

04:12Getting their attention is creating goodwill for the future, even if that person doesn't

04:18walk in the store at that moment.

04:21Macy's says about 10,000 people view its holiday displays each day, enjoying an old-fashioned

04:26tradition in a modern world.

04:29Dora McQuarr, VOA News, New York.

04:33And that's all for this afternoon's show.

04:38Join us and you later on for the evening breaking stories at the hour.

04:42Never forget to always stay connected by catching the news right here.

04:45This is Denise Osorio, and thank you for watching PTV News Now.

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