OpenAI has appointed Kate Rouch as its first chief marketing officer, signaling a strategic shift in its approach to marketing. Rouch previously led global marketing at Coinbase, overseeing campaigns like its Super Bowl ads. She spent over a decade at Meta in leadership roles for Instagram, WhatsApp, Messenger, and Facebook. Rouch’s hire comes as the generative AI market intensifies, with competitors like Anthropic, Google, and Amazon vying for dominance in a market expected to exceed $1 trillion in revenue within a decade.
