Why the martini will always be a classic

The Street

TheStreet’s Conway Gittens and Sebastian Derbomez, Manager Brand Advocacy USA at William Grant & Sons, discuss why the martini will always be a classic drink.

Transcript

00:00I learned today that one of the trendiest drinks is still the martini.

00:06Why? The martini has like some, has some staying power here.

00:09King of cocktail. It's my, it's my all-time favorite as well because

00:13the martini, the beauty of the martini is a timeless classic. And that's what people

00:17want to see quality, but they also respect the classic, you know, the timeless classic. Like,

00:22you know, we have, we have some product in the range, it's like timeless classic. We have

00:26product like Hendrix, Hendrix Gin, who made a fantastic martini. But the beauty with the

00:31martini where people like it so much is because they can personalize it. It's like a suit, right?

00:35You could buy a suit off a rack, it will be nice. But if you buy a suit that you like,

00:39but then it's tailor-made to you, it's a difference, right? You feel like,

00:42I own it. This is cool. It's mine. Nobody else gonna fit in it. It's same with the martini.

00:47Anybody can order a martini, but you can make it your own. Can you have it with, you know,

00:52olives, onions, lemon twist? How do you want it? Do you want it dry? Do you want it wet?

00:58What's your ratio? And if you really want to push further the limit, you can even

01:01challenge the bartender like, hey, what kind of vermouth have you had? If you really know,

01:05you know, and what kind of gin? And so the possibility are endless. And that's what

01:09people like about the martini. They're a real martini drinker. They're like,

01:12I know I want it. I'm going to tell you how I want it. And this is going to be my martini.

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