The history of Black Friday

Brut America

It’s a global day of mass consumption born in the USA.  Here’s the history of Black Friday.

Transcript

00:00I've got a fire in my eye.

00:02Oh my God!

00:06I've got a fire in my eye.

00:08Oh my God!

00:10Originally it got the name because that was the day when retailers went into the black

00:38during the holiday season.

00:47Well it's a madhouse but it's a festive season so we enjoy coming down, we come down every

00:54year around this time.

00:55As you can see it's wall to wall people.

01:10You spend $20 on a tent and then you save $300 on a laptop and if you're buying several

01:15things like we are it comes to about $1,500.

01:18I got nine stores I had to hit up before, let's see, before 6am.

01:30Black Friday has definitely become bigger and bigger and it seems that more and more

01:34things are sort of going on sale so it's worth having a look.

01:36I think it's very anglophone, it's not officially French, but it's obviously doing well, there

01:41are a lot of people today, I didn't think there would be this many so there you go.

01:44The number of companies that joined us in 2014 was 120-130 and that was about a third of

01:51the companies that were working with us in 2014.

01:55In 2018 we reached 7,000 companies and all 7,000 of them now want to join us in the campaign.

02:06In 2017 Cyber Monday was the single biggest shopping day of the year for Amazon.

02:16This year maybe 600 more than last year, yeah, why?

02:42More family members.

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