1 The phrase "you get what you pay for" applies even to Black Friday. Some of the those amazing deals are outdated models or simply bad products. 2 Top name brands make stripped down products to sell specifically on Black Friday, so do your research. 3 Many Black Friday deals will be available online as early as 10 PM Wednesday night. 4 This is especially helpful for Apple products, which stores aren't allowed to mark down. 5 You probably don't need to be there when the store opens.