Kadiwa Rice-for-All program to roll out in major public markets

PTVPhilippines

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Transcript

00:00The Department of Agriculture, or DA, is expanding its Cadillac Rice for All program to public markets.

00:06Under this initiative, rice will be sold at 42 pesos per kilogram.

00:11The program aims to reduce the cost of rice, making it more affordable for consumers.

00:15The DA hopes lowering the price will help ease the financial burden on Filipino families.

00:21While the DA initially did not want to intervene in market operations,

00:25the agency felt compelled to act because rice prices in retail markets remained high.

00:32This despite the implementation of lower rice tariffs.

00:35To make this possible, the DA has partnered with rice importers

00:39to supply affordable rice for the Rice for All program in the markets.

00:42This collaboration aims to ensure consumers have access to cheaper rice options.

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