What made Sana Sultan question her work?

Brut India

Bigg Boss OTT 3 contestant Sana Sultan opened up about being an “influencer” and the one question that made her rethink her content and change gears.

Transcript

00:00Promoting a brand, making a lip-sync, making a dance video is not influencing.

00:04Is there any bold scene?

00:05Is there any Whitney scene?

00:07Is there anything very short?

00:08Hey lovelies, this is Sana Sultan and you're watching me on Droot.

00:12I am target-refusing, but no, I am the threat.

00:16That's fine, but what do you do?

00:18When I started content creation influencing,

00:21I remember my first feeds, I took 5000 rupees for one post.

00:24I said, posting brings in money, wow, I'm earning.

00:28Social media is a real business.

00:30But for my friends, for that matter,

00:32I used to say, mom, all this is fine.

00:34Actually, what are you doing in life?

00:36I used to get relatives, what are you doing in life?

00:38I used to say, I'm a content creator.

00:39Okay, what is it?

00:41Because it's a very new field, let's be honest.

00:43The field of social media, a lot of people are not familiar with it.

00:46Especially the people of the old times,

00:48aunt, aunt, uncle, whatever they are,

00:50they are not so familiar with it.

00:52So I had to tell them what it is.

00:54Unfortunately, I couldn't be successful in telling them

00:56because they don't understand it till date.

00:57All that is fine, but what do you do?

00:59How can I forget those days?

01:04They said, very nice, but what do you influence now?

01:07Dubsmash was very popular at that time.

01:10So I used to make a little bit of videos there.

01:12So from there, I got a lot of following on Instagram.

01:14Then I started producing music.

01:16Then I upgraded my content a little more.

01:19Now if you go to my page and see my content,

01:22then the content you will see below,

01:24it is more about making a reel with mom,

01:26making a funny reel, making a delicate reel,

01:29making a lip-sync reel, making a dance reel.

01:31But if you look at it recently,

01:32for the past few days,

01:34someone actually put a lot of unconsciousness in my mind.

01:39This is about when I went to Australia to my brother.

01:42So there my brother introduced me that he is my friend.

01:45So his friend asked, what do you do in life?

01:47I said, I am a content creator, I am an influencer.

01:49Yes, I said I am an influencer.

01:50He said, very nice.

01:51But what do you influence?

01:53And it just stuck in my head.

01:55Actually, what do I influence?

01:57So at that time, I just passed the matter a little.

02:01But one statement, what do you influence?

02:04I came back home, I thought,

02:06what do I actually influence?

02:07Promoting a brand, making a lip-sync,

02:09making a dance video is not influencing.

02:11Influencing means if someone comes to my page,

02:13then they should be well-impressed by me.

02:15So after that, if you look at my page,

02:18I have started some podcast content,

02:20where I am adding some value to the people

02:22who come to my page.

02:23Like I have spoken about,

02:25we talk a lot about the journey of girls,

02:28how much their struggles are.

02:30But we don't talk in terms of boys.

02:32So when I put that content,

02:34a lot of people DMed me that there is someone

02:36who understands the boy, understands the boy's pain.

02:38Then I put a lot of content like this,

02:41which I think should be talked about.

02:44Because it is possible that my 2-3 sentences

02:46can influence people for better, you know.

02:48You won't call a girl a bread-earner.

02:50But that slap on the boy,

02:52as soon as he is born, he is the light of our house.

02:54I work in a circle.

02:56I mean, if I get a call,

02:58like I have done 40 music videos.

03:00So the first thing that comes,

03:02the first thing I ask on the call is,

03:04is there any bold scene?

03:05Is there any weakening scene?

03:06Do I have to wear a watch or shorts?

03:07These are some of my questions.

03:09If it is clear, then I work.

03:11I work with a lot of confidence.

03:13So I don't break their trust anyway.

03:15So in the beginning, I was a little skeptical.

03:17But now they also know that

03:18whatever they are doing,

03:19they are doing it in their circle.

03:20They are not doing anything wrong.

03:21So now they are pretty much free.

03:22So in the beginning, it was already done

03:24when we were sitting,

03:25that mom and dad, I have to do this work.

03:27But if you are more afraid of this thing,

03:31what kind of work will I do?

03:32Will I do any bold scenes or something?

03:34So I give you a shot of that,

03:36that I don't want to do it myself.

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