How a protest turned into a cooperative

Brut India

A political controversy was triggered soon after Amul announced its launch in Bangalore… This is the story of how a protest by dairy farmers shaped one of India's most famous brands.

Transcript

00:00Jaan doodh ki nadiya baahe, jaan doodh ki nadiya baahe

00:12Aati hasi doodhan se aata, se iska bindiya

00:30Jaan doodh ki nadiya baahe, jaan doodh ki nadiya baahe

01:00Aati hasi doodh ki nadiya baahe, jaan doodh ki nadiya baahe

01:20Aati hasi doodh ki nadiya baahe, jaan doodh ki nadiya baahe

01:30Aati hasi doodh ki nadiya baahe, jaan doodh ki nadiya baahe

01:52Can I have your packet of amul butter please?

02:00Aati hasi doodh ki nadiya baahe, jaan doodh ki nadiya baahe

02:16Aati hasi doodh ki nadiya baahe, jaan doodh ki nadiya baahe

02:30Aati hasi doodh ki nadiya baahe, jaan doodh ki nadiya baahe

02:46Aatein har pal ko jaise, har pal mastika, yahi to pahul hai bhaiya, baat kisi aaka

03:00Aatein har pal ko jaise, har pal mastika, yahi to pahul hai bhaiya, baat kisi aaka

03:20Aatein har pal ko jaise, har pal mastika, yahi to pahul hai bhaiya, baat kisi aaka

03:30Aatein har pal ko jaise, har pal mastika, yahi to pahul hai bhaiya, baat kisi aaka

04:00Aatein har pal ko jaise, har pal mastika, yahi to pahul hai bhaiya, baat kisi aaka

04:18We don't want any Amul

04:24Ye kabhi Amul vs Nandini nahi hai, it is always Amul and Nandini

04:30We don't want any Amul

04:38We don't want any Amul

04:44We don't want any Amul

04:50We don't want any Amul

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