How Cadbury Silk stole hearts this Valentine’s Day.

Brut India

From helpful tips on dealing with rejection to dating advice, this is how Cadbury Silk went beyond love in their latest Valentine’s day campaign  #UnforgetableLoveTips

Transcript

00:00Impressing your partner or crush is not easy.

00:04Every Valentine's Day, young hearts scour the internet for tips

00:09on how to sweep their special someone off their feet.

00:12But not all love stories have a happy ending,

00:15as rejection can be a painful reality for many.

00:19This Valentine's Day, Cadbury Silk, a chocolate brand that stands for young love,

00:24decided to do something about it.

00:27Cadbury Silk launched a campaign called Unforgettable Love Tips

00:32that promoted the idea of healthy love.

00:35The brand introduced special silk bags which featured QR codes.

00:40On scanning the code, people received romantic tips

00:44from some of social media's biggest celebrities.

00:47But these tips came with a twist.

00:50Each romantic tip was paired with advice on how to handle rejection.

00:55Make a playlist and go on a long drive for an unforgettable day.

01:00But hold on, what if they don't want to spend the day with you?

01:03It'll crush you, right?

01:05But here's a way to deal with it.

01:07The brand curated these coping tips with The Minds Foundation,

01:11a mental health NGO for young adults.

01:14By emphasizing, only healthy love is true love,

01:17Cadbury Silk wanted to reinforce the message of respecting one's consent and boundaries.

01:23Only healthy love is true love.

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