This startup turns fungus into flavor

Brut America

Mushrooms and fungi have unique properties that allow them to grow extremely efficiently. Done Properly is harnessing fungi to make healthier, more sustainable food.

Transcript

00:00Why mushrooms are so cool? Mushrooms use the minimum quantity of water.

00:04They do the hard work for us, for example, decomposing our garbage,

00:08and this is something that inspires us.

00:09Could we produce food that's healthier, requires less water, and cuts down on waste,

00:14all by using fungus? That's the idea behind this startup.

00:18We created a new ingredient, a food ingredient, that allowed food companies to reduce the use of

00:23salt by 40%. It means the same product with no changes in the color, flavor, and texture.

00:30This is very important, especially here in Latin America, where 30% of the population

00:35suffers hypertension.

00:36Done properly was selected by the 100 Plus Accelerator for a pilot program with AB InBev

00:41Brewing Group. The startup developed a technology that can take leftover yeast

00:44from AB InBev's brewing process and transform it into new food products.

00:49We are closing the loop around the productive process of the beer so we can recover the yeast,

00:54we transform it into a new ingredient, and we put it back in the food system.

00:58Done properly was founded by Eduardo Zavala, Javier Olave,

01:01Claudio Pedreros, and Freddy Boomwald to harness the power of fungi.

01:05Here's how their technology works.

01:07They take mushrooms and yeast, which are rich in umami, the flavor that gives food a savory taste.

01:11Then they use a biological process to extract as many umami molecules as possible.

01:16And finally, they filter that mixture to create a flavor enhancer that can be added to other foods.

01:21Done properly says that one of the big advantages of their product is that it reduces sodium.

01:25Consuming less sodium can lower the risk of high blood pressure, heart disease, and stroke.

01:30We think that this is aligned with AB InBev's commitment to sustainability and innovation,

01:35and also to be able to promote startups that are changing our business and sustainability actions.

01:41Done properly's process is also a way to upcycle food waste.

01:45Food waste which otherwise could create emissions.

01:47We can do it using less water and transforming these products into new ingredients.

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