FDA asked to investigate PRIME energy drinks

Brut America

One lawmaker is asking the FDA to investigate PRIME energy drinks for its “eye popping caffeine content” and marketing efforts aimed towards children and teenagers.

Transcript

00:00In a letter to the FDA, Democrat Chuck Schumer asked the government agency to investigate

00:05the popular influencer-promoted energy drink Prime's product claims, its marketing efforts

00:10aimed towards kids, and the amount of caffeine in the beverage.

00:13One of the summer's hottest status symbols for kids is not an outfit, it's not a toy,

00:20it's a beverage.

00:21Back in March, Brew reported on how the flavored sports drinks created by YouTubers Logan Paul

00:25and KSI went viral, creating supply issues, mass hysteria, and even started a black market.

00:31But now, lawmakers, health experts, and parents are questioning the drink's caffeine contents

00:36of 200 mg, which is the equivalent of six Coke cans or almost two Red Bulls.

00:41Many are also questioning the brand's marketing efforts, saying bottles of the eye-popping

00:46caffeine content of Prime Energy are too similar to Prime Hydration, a product that contains

00:52zero caffeine.

00:53Schumer also went on to say that Prime, which utilizes social media and famous influencers

00:57in its advertising, targets kids under 18, even though the product itself is labeled

01:02as not recommended for children under 18.

01:05Some schools in the United Kingdom and Australia have already banned the drink due to its elevated

01:09caffeine levels.

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