Renault 4 - R talk - Ateliers heritagebike - video Dailymotion

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A start-up based in Annecy, Ateliers HeritageBike designs exceptional electric bikes and motorbikes. With a focus on stylish engineering and eco-friendly design, Ateliers HeritageBike is about technology, luxury, craftsmanship and French know-how. Inspired by 1980s design, the Heritage Spirit Scrambler is available with a 7 kW motor (280 Nm of torque) and a battery of up to 4.6 kWh for a standard range of 110 km.

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00:00I'm Xavier Warnier, I've been co-founder of Ateliers Ritage Bike for 5 years now.

00:09I'm often defined as a man of passion, and I'm a multi-entrepreneur, it's my 7th company.

00:14But I think it's the passion, the convictions, and the fear of not having much,

00:19that makes it possible to move forward a bit differently from others, but we're moving forward.

00:26The company was created with two people, Guillaume and me.

00:30Guillaume is a car designer, so he had a keen eye for design and products.

00:35I'm more of a multi-entrepreneur, and I have convictions, I have my own toys,

00:39I mean cars, and we didn't find anything that existed in the business that we really liked,

00:44on which we had an emotion, so we said to ourselves, we're going to create it.

00:47And then, in the end, there were people who joined us,

00:49associates who were also motivated and passionate.

00:51And today, there are about ten employees, about twenty subcontractors,

00:56and about fifty associates.

00:58We wanted to manufacture in France, so it's already a bit complicated.

01:01And so, to find people who are able to do this work today,

01:05we're more in the artisanal mode, in the real sense of the word.

01:08And so, the Ateliers side was a bit of a builder's side, a bit of a house, a bit of prestige,

01:13because we're actually in a high-end position.

01:15And then, the Ritage side, it's precisely in relation to the lines,

01:17the old motorcycles, the old cars, that each time inspired us.

01:20And the R4, the 4L, the famous 4L,

01:22it's a line that still exists today, with the 4L Trophy.

01:26Obviously, the lines of the 4L, that's it, that spoke to us immediately.

01:32In the electrical industry today, most of the products that come out are on a futuristic line,

01:37to show a difference with the thermal.

01:39Once again, what makes me vibrate are the timeless lines, the true pure design,

01:43and I'm actually more inspired by motorcycles, mythical cars.

01:47And so, to make an electric motorcycle, with all the good sides of the modern,

01:51the ecological side in particular,

01:54and then, on the other hand, with very racy lines,

01:57very, very, indeed, on thermal motorcycles, in the sense that we could hear it,

02:01it works pretty well.

02:03And we realize that we have a lot of customers who switch to electric,

02:06precisely because we have these lines.

02:11The R4 is the motorcycle that we released.

02:14They have this in common on the adventure, but in the adventure, in the sense of freedom.

02:18Not the complicated adventure, etc.

02:20We let ourselves live a little, we discover,

02:22and the pleasure of driving an electric, for me, it is without the same.

02:26And yet, I drove a lot of thermal motorcycles.

02:29In fact, we always think that innovation is important,

02:31because we try to put it everywhere.

02:33But in fact, this innovation, it really has to serve only one point,

02:36to propose that there is really only pleasure.

02:38I think it's great, this Renault proposal,

02:41to participate, in fact, in the renewal of a mythical car,

02:44which will certainly make a lot of noise,

02:46to bring companies that have values that are certainly common,

02:49that are certainly less in the spotlight than usual.

02:51I find it quite extraordinary.

02:53And then to play a real collaboration,

02:55that is to say that we are really part of our real product.

02:57I met only passionate people,

02:59and also passionate people who had crazy expertise,

03:01who also used our expertise.

03:03In the end, we come to a product where, I think,

03:05we are all very happy with this product,

03:07that we are going to present together,

03:09with a different story,

03:11but in the end, we are going in the same direction.

03:13We are very, very proud, anyway.

Renault 4 - R talk - Ateliers heritagebike

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